We have been talking extensively on Smaller Indiana about using social media in the political forum. Mashable had a great write up about New Zealand using the YouTube platform to promote their soon to be election for the 49th New Zealand Parliament.
I have been preaching the value of using social media in the political forum and THIS another reason to start investing.
Call me stupid but people crave authenticity when it comes to politics. I do not need some Jo-schmo schmuck telling me what is good for the country. I want someone that is authentic. I want someone that comes across as a real human being.
Social media provides a platform for politicians to express who they really are, if they are even wanting to. Authenticity is king on social media. It should be the same for politics.