Making Social Media Work for the Alcohol Industry

I had a great time over at Monarch Beverage yesterday with a ton of different breweries and individuals in the alcohol industry. We were talking about social media… plain and simple. How does the alcohol industry utilize social media to drive interaction as well as purchases… or foot traffic?

Our main focus throughout the entire presentation was focusing on the story. I read an excerpt from Donald Miller’s book, A Million Miles in A Thousand Years:

If you watched a movie about a guy who wanted a Volvo and worked for years to get it, you wouldn’t cry at the end when he drove off the lot, testing the windshield wipers. You wouldn’t tell your friends you saw a beautiful movie or go home and put a record on to think about the story you’d seen. The truth is, you wouldn’t remember that movie a week later, except you’d feel robbed and want your money back. Nobody cries at the end of a movie about a guy who wants a Volvo.

I know that is sounds like a bunch of mumbo jumbo to you as a business owner but the truth of the matter is simply this… you have to tell a story to gain the attention of any individual on the face of the planet. You have to tell a story worth reading and more importantly… worth sharing.

Before you venture out into the world of social media… plan your story.

Here is the presentation: