LinkedIn Offers New Promotional Tab

LinkedIn is pulling in the reins to offer you more control of your groups. In order to the make the conversation the focus of the group LinkedIn has created a tab for more control.Your members can move their promotional and sales info into a separate tab. The tab is visible like the Jobs area but you have total control over the settings. This tab may seem minor but really it’s pretty major. You group discussions will no longer be distracted by promotions. Group members will be able to visit the group without being overwhelmed and instead will be more willing to participatein an uninterrupted conversation. This ensures a higher standard for group participants and gives your group higher credibility…..and the chance to have others wanting to join your group….which lends itself to more opportunities for networking…which is what you want right? You want to network!

The other reason to use the Promotions Tab is the control and rules you can create for you group. You groups rules are totally definable by you, the creator of the group. Now…what kind of rules or guidelines will you impose. You want to lay out some guidelines so that you group becomes a place to discuss and network not a place to self promote, or speak negatively about others. So if a member wants to promote something…anything…unless otherwise determined inappropriate by you..have them post in the Promotional Tab. Viola! Organization.

Another “rule” to keep in mind (use the word rule loosely as you don’t want your group to be a place full of dos and don’ts) Encourage your users to post in the appropriate sections and give reasons why content was removed and in return compliment good content to encourage similar behavior.

Now you can let out a sigh of relief and regain more control of your group. Once again LinkedIn is empowering its users to make the most out of their time on the site.