Tuesday I gave a keynote at the Hoosier Hospitality Conference in the beautiful city of Indianapolis. The presentation was over the future of online communication and what it means to business and the tourism industry. While giving the keynote… I stumbled across a recurring theme…

The value of experiences over the value of a sale.

When you are using social media as a tool in your marketing mix… It is important to remember how the world is changing (in terms of communication).

People are craving experiences. We have experienced decades of 50% off and last chance now sales ads. We have been pushed multiple advertisements in the span of a thiry minute television show.

1st mile. Billboard. 2nd mile. 5 radio advertisements. 3rd mile…

We all get the picture don’t we?

Everyone says they have excellent customer service. Everyone has a half-off sale.

Not everyone can create unbelieveable experiences for their clients. Show the experiences. Show the respect and trust.

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