Recently as a company Brandswag has decided to utilize the web conferencing application called GoToMeeting. We signed up for a free account and have used the service twice in the past month. We had been testing out other web conferencing software much like GoToMeeting. The past few days the company has been deciding which service to invest money.
Today I received an email from a woman named Amalia Asan. Basically, the email stated the following:
We show that on Jul. 16, 2008, you created a GoToMeeting trial account. I am contacting you to provide you with my direct telephone number and email address in case that you may have any questions, or would like any assistance in using GoToMeeting.
BORING. I yawned and moved that nice email to my trash can.
And then something absolutely wonderful happened, my phone started ringing. Hmmm, California area code I wonder who that could be? I answered and Amalia was on the other line asking if I had received her email about assistance sing GoToMeeting.
Talk about customer relationship! GoToMeeting just recruited a customer evangelist for life because of a simple phone call. This goes to show the power of working two forms of communication towards the same goal. Email + Phone or Social Media + Face to Face. When have trouble communicating with a person, try two forms instead of one.
And go check out GoToMeeting.com.
Are you reading this Men’s Wearhouse?
gregorylent
deep question, hope you answer …. what made that call give you a feeling of engagement, instead of feeling like an interruption?
i might have been irritated
admin
I felt engaged only because of my willingness to answer. There was a sense of ego boost because they were asking if I enjoyed it without me paying them a dime. It was an investment on their part. I was still in demo mode. Good customer retention strategy in my opinion.