Get Off Your Butt and Break the Rules

June 8, 2009|In Branding, Business, Innovation, Marketing, Productivity, Public Relations|By Kyle Lacy

When did rules ever apply to the art of running a business?

Let me preface this post by saying that I do not mean moral, ethical, or legal rules. There are rules that each person has set aside for themselves whether spiritual or from the laws of the land. I am talking about business rules.

They are the rules predestined and applied by business owners, scholars, and business minds throughout the centuries. Rules on innovation and marketing that if applied correctly will help you run a business but…

Times are trying and individuals/companies are scraping to stay ahead of the competition and make a little bit of cash on the side. I am reading the book First, Break All the Rules by Marcus Buckingham and Curt Coffman and it had me thinking about the rules we apply to business marketing and thought-leadership.

I am sure you are thinking of typical rules that you apply on a daily basis in your business. What are they? Where did they come from? Why don’t you just break them?

My favorite example is from the minds that brought us Quicken and Quickbooks: Intuit. In the early days the founders were struggling to produce demand for their product. Distributors would not pick them up because, frankly, they were the 47th or so product on the market. They decided to take every cent of their $100,000 in the bank and invest it in marketing directly to the consumer and not the distributor.

We are not talking about 10% of their budget or a small portion of the revenue… they bet everything on this ONE idea. The rest is history. They broke the rules and changed the mold of how sass products were sold and distributed.

What is keeping you from breaking the rules? What is keeping you from adopting a social media strategy that could revolutionize the way you communicate? What is keeping you from starting a blog or starting a Facebook group?

Is it fear? Is it understanding? Is it resources?

To this I say, break all the rules. Live out your business and revolutionize the way you reach your customers. Empower your company to defeat fear and rise above the rest.

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