Fear of Change.
We run into this a lot at Brandswag and for good reason sometimes. People tend to fear the unknown. They fear the change that will transpire when a new communication model or marketing ploy is brought into their company. Most of all, they fear open communication.
“What if someone says something negative about me or my company?”
“What if other people read it and agree?” AGHHHHHH.
What some people fail to understand is that you cannot control the medium anymore. Open communication is here to stay and that (simple fact) is something you must come to terms with. Traditional communication mediums have always controlled the conversation until recently. Technology has given us, the consumer, the power to control what we want to experience. Social media is nothing more than another communication medium (like Radio and TV). It is here to stay and must be embraced from the small business to the massive PR firm down the street.
Where do you get started? Start reading and learning. Take 10 minutes out of the day and read a blog post… read an article pertaining to communication online.
Some great places to start: Chris Brogan, ProBlogger, Beth Harte, and StyleTime.
The beautiful thing about social media is that we are all human. We all learn. We all adapt and if you don’t… you die off and start something else. As a small-to-mid sized business owner/employee it is important to start learning (at the least) about the NEW communication model.
Don’t be paralyzed. Don’t be left in the dust.