There was a new service released upon the Twitter world a couple of weeks ago from a firm in Indianapolis. Betweeted. Here is the scoop from their website.
There’s not much to tell, really. Carter and Company, LLC is a marketing firm based out of Indianapolis, IN. We started down the path of blogging for clients several years ago, then that evolved into other areas of social media. Most recently, we decided to come up with a faster, better way to help companies be heard through social media while still keeping spam to a minimum. I think we’ve struck gold.
Yeah, you might have a lot of questions spinning through your head. Is this acceptable? Is it spamming? Can I, in good conscience, introduce my followers to links that I get paid to share? I would encourage you to read our FAQ. If you have any more direct questions, by all means, email us. Believe it or not, we read them.
I have been checking out BeTweeted for two reasons.
- I know and like the owner and developer of the app and company
- I’m skeptical of paid advertising and sharing on a social platform.
I wanted to send this out over the waves of social media to get some feedback about what people thought about the new service. I think it is a good idea and could amount to some pretty terrific marketing.
As long as you keep the personality involved.
So what do you think? Is the business model viable? I think so.
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Stuart Foster
I don't see this working at all. If people know that this entity is being paid to tweet a link or the person is participating in the Betweeted model their credibility will plummet. We've seen this before with AllTop, Magpie and a variety of others…what makes this different? I wasn't able to clearly discern this from the video Kyle… Could you explain it further?
Jun Loayza
I think it's good when people are business model focused. Too many times we see people just publish a product without really thinking about how to generate money.
I don't think this will be successful because being paid to Tweet is an instant loss in credibility and enters the spam zone. In the same way that I wouldn't like for some to be paid to blog post a review, being paid to tweet loses it's authentic appeal.
I included you in our ranking of Top Ten Gen Y Marketing Blogs. Hope it drives some good traffic to your site.
– Jun Loayza
kylelacy
Do you think that using some type of disclosure and not doing it constantly will keep it from dying? I think so.
Nick Carter
Kyle, thanks for the mention and your support.
I can see there's quite a response all circling around the topic of credibility… not only here, but with every blogger that's covered betweeted. All I can say is I can't agree more, and at the same time, I can't disagree more.
First, I can't agree more that being paid to turn your twitter followers over to the whim of some advertiser just to make a quick buck is definitely a loss of credibility… and should be punishable by medieval measures.
But, I can't disagree more that it's the mere fact of compensation that discredits a Twitterer. Why is it wrong for them to get paid for an introduction? We look to our users to determine which links will be relevant to their own followers and tweet discriminently AND it cannot be automated.
Bottom line, if someone's gonna spam their twitter followers, they don't need our help. In fact, they probably don't have any interest in our service seeing as how we work hard to make their spamming difficult. But if someone can make a difference for a growing business that they feel comfortable introducing to their followers, I'm glad to pay them.
Stuart Foster
Ah…that's the key. It can't be automated? I'm totally on board then. Especially if it is all done by the actual twitterer.
Nick Carter
Yep. To be truthful… be-a-magpie was my inspiration. I signed up, found out they were going to hijack my account and auto-tweet ads to my followers, and then I canceled. …. and then, immediately sought to figure out a better way. 🙂
Stuart Foster
Excellent. As long as it is done with disclosure I think it is fine. (You have found nice hole in the market. Kudos)
jebbanner
stuff like this is what will eventually kill Twitter. In the meantime I'm glad to see someone local recognizing the window of opportunity before it closes.
Really this is a conversation about authenticity in social media. It's like porn "I know it when I see it". If you can pass that test then more power to ya!
kylelacy
I think it has the potential to kill Twitter if it gets to the point of overpopulating the viable messages in the service. We are going to see an upward trend of services exactly like this pushing into the forefront.
I know that I have yet to see one Twitter ad in my entire use of the service. Disclosure is key. There has got to be a way to monetize social media. It needs to happen in order for the medium to survive.
Bruce Christensen
I like FREE as much as the next guy. But the truth is that nothing in commerce happens until somebody sells something. I am amazed that we can believe that social space should be FREE!
The word free has always been attached to the free enterprise system. But we have miss-identified the term, if we are telling businesses that they must offer great service for FREE.
Someday selling advertising space and gathering money from VC's will dry up. Then we will find that life on the web is not always FREE.
It is time to monetize and be proud of the fact that we have found a way to do it in our Free Enterprise System.
Nick Carter
Bruce, well said! Kyle's (and everyone's) concern however about spam are also needing to be addressed. Just like telemarketers abuse phone priveleges, spammers tend to abuse mediums like Twitter.
anthony l
BeTweeted is a reputable, honest site. It encourages social responsibility, and you can really make a little extra money doing it. Check my blog about it. http://betweeted.blogspot.com
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DouglasPowell
just tried it out and my twitter account gave me a 403 forbidden message. clicked again and was let into my account. if you use betweeted take it slow it looks like.
cosplay
ot crazy about the URL shortener: it uses one extra character over my preferred shortener, bit.ly.
I have to say that characterizing the recent change in groups as beefing up is to me exceedingly non-intuitive.