I’m really pumped for this webinar because of the content and because of Jay Baer. It is going to be awesome and it is free!
Acclaimed author and social media strategist Jay Baer will join global interactive marketing provider ExactTarget (NYSE:ET) for a live webcast at 2 p.m. April 24 to give marketers exclusive advice on how to build better marketing across email and Facebook.
Featuring case studies and the latest research from Baer and ExactTarget, the exclusive webcast will explore the similarities between marketing on email and Facebook and offer practical advice on how to integrate the two channels to drive consumer engagement and deliver marketing results.
“Facebook has become one of the most powerful online communities for engagement, sharing and interaction,” said Tim Kopp, ExactTarget’s chief marketing officer. “Our exclusive webcast with Jay Baer will help marketers understand what’s driving Facebook’s meteoric growth, what it means for brands and how to apply online marketing fundamentals of relevancy, personalization and permission to extend the power of Facebook into email.”
Key topics to be explored in the live webcast include:
- Similarities between consumer expectations on Facebook and email
- Examples and quick tips for integrating Facebook and email
- How to integrate messaging and content across Facebook and email
- Best practices in measuring performance across email and Facebook
Marketers can register for the webcast by clicking here. All registered attendees will receive a complimentary copy of Baer’s latest eBook, Facebook Marketing: Email’s Next Frontier.
More than 70 percent of online Americans use Facebook at least weekly, and 20 percent of those have made a purchase after receiving a marketing message on Facebook, according to ExactTarget’s recently released 2012 Channel Preference Survey. The survey of nearly 1,500 consumers found nearly a third (32 percent) of teens (ages 15-17) have made a purchase after receiving a marketing message on Facebook.
The announcement of the April 24 webcast follows the introduction of ExactTarget’s SocialPages application. Built as an application on the ExactTarget Interactive Marketing Hub, SocialPages provides a drag and drop interface that allows marketers to create and manage branded Facebook tabs and monitor real-time performance and cross-channel engagement across email, mobile, social media and the Web. SocialPages is generally available for ExactTarget’s clients in North America, Europe, South America and Australia. The application is also available through the company’s network of more than 500 marketing service providers worldwide.