It seems fairly obvious doesn’t it? The art of human interaction is built off of many things but mainly communication. You can define communication in a variety of ways but it still rooted in sharing of ideas between two individuals. 

We want to interact. We want to be heard. We want someone to listen. 

You have to be social in order to facilitate human interaction. The same goes with social media. 

When talking with business owners about using social media there are the metrics and values that are attributed to lead generation and customer retention. You can talk about the massive amounts of eyeballs an ad can hit or the customer service value Zappos and Comcast has delivered. 

But the main point is this…

There is someone talking about you somewhere. Wouldn’t you rather be involved in the conversation than not

Being social is better than silence and listening is just one key to success in social media.

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