Be Different. Be Genuine. Be You.

There isn’t a day that goes by where I DO NOT enjoy the writings of Seth Godin. As many of you know, he writes about the concepts of being yourself and standing out from a crowd. He recently talked about the concept of fitting in and standing out and how it is always easier to fit in.

You can see it on a daily basis..

…marketing and communication companies helping their clients fit in. “Do what is safe”… they will say.

Let me give you a little insight into the consumers people of the world. They do not want you to be safe. They do not want you to look and feel like the other company in the industry.

We want you to be genuine and different. We want to know that there is a human being on the other end of that logo. We want to know we can trust you.

If you fit in…

What’s the point?

Related articles by Zemanta

• Seth Godin’s Advice on Equity (killerblog.com)
• The Emperor’s new clothes (socialmediatoday.com)
• Seth Godin Angry Viral Is Getting A Bad Name? (viralblog.com)
• Discontinuous change in social media marketing and marketing for 2009 (directmarketingobservations.com)