There has been a lot of talk in the public relations world about social media and for good reason. I thought I would put together a list of the top 6 blog posts I feel every PR professional should read.
1. Public Relations Activities that Affect SEO
By Lee Odden of the Online Marketing Blog
2. Social Media is the Responsibility of Public Relations
by Jason Falls of Social Media Explorer
3. Social Media is Transforming Public Relations
by PodTech
4. Is Social Media Killing PR?
by Kara Swisher at All Things Digital
5. PR and Social Media Evolution Continues
by the BuzzBin
6. A Social Public Relations Survey
by Jennifer Leggio at ZDNet
That is your PR and Social Media reading for Monday. Take a look and digest ALL OF IT. 
Cheers!
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[...] Iklan City put an intriguing blog post on 5 Posts Every PR Professional Should ReadHere’s a quick excerpt1. Public Relations Activities that Affect SEO. By Lee Odden of the Online Marketing Blog 2. Social Media is the Responsibility of Public… [...]
I'm currently conflicted with PR taking over SM responsibilities. Mainly because of a point Bryan Wallace made to me recently. He talked about Guy Kawasaki's talk about jumping the curve. Guy's example? Ice production. Companies got sharper saws, more dogs, and better equipment to store ice. Then comes refrigeration. Those guys are then out of business. What then? Is PR in the same kind of situation?
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