30 Days of Shopping, Stalking, and Tracking the Fastest Growing Retailers

Posted By on Jun 6, 2012 | 14 comments


I know I have not been writing much on the blog. However, there is a big reason why and it was just released for public consumption yesterday. My first full scale research report for ExactTarget. We tracked the 100 of the fastest growing retailers over a 30 day period through shopping, social, email, website, in-store employee behavior and much more. The report is long but packed full of insights on the behaviors of retailers large and small.

Download the full report here.

More info :

For those retailers hoping to avoid the fate of Borders, Circuit City, and Tower Records, all eyes are focused on optimization. Revenue optimization. Website optimization. Brand optimization. Product optimization. Loyalty optimization. Lost for many retailers in this pressure-packed environment is another form of optimization—audience optimization. Today’s retailers are no longer creatures of mass media alone. To thrive and survive, they must earn and own audiences across an amazing array of email, mobile and social channels. The retail brands that can best leverage their consumer touchpoints to build, nurture, and grow their audiences won’t just have direct lines of communications to potential customers, they’ll have a distinct competitive advantage over competitors who fail to build such audiences.

In Retail Touchpoints Exposed!, we tracked each retailer’s efforts at five specific retail consumer touchpoints:

  • In-Store
  • Website
  • Email
  • Social Networks
  • Mobile Channels

While one might automatically assume that the “Hot 100 Retailers” are fully leveraging their touchpoints to maximize both the size and engagement of proprietary email, mobile, and social audiences, we found quite the opposite. Consider that of the Hot 100 Retailers with brick and mortar stores, only:

  • 2% used in-store signage to promote email or SMS (text message) engagement
  • 8% used in-store signage to promote their social communities on Facebook, Twitter, etc.
  • 44% sought email opt-in at point-of-purchase
  • 2% offered digital copies of receipts via email

Online, the story was equally striking. Among the Hot 100 Retailers with eCommerce websites, only:

  • 22% send cart abandonment emails
  • 21% personalized emails after online purchase
  • 51% saw fans answer customer questions on Facebook before the brand itself

Download the full report here.

14 Comments

  1. For all those merchants looking to steer clear of the destiny associated with Edges, Signal Town, as well as System Data, almost all your-eyes dedicated to optimisation. Income optimisation.

    Post a Reply
  2. It really pays a lot to create awareness for our audience, and try to connect with them by all means possible. I believe many businesses will learn a lot about how little they have managed to maximize their online presence.

    Post a Reply
  3. yeah right. As the economy nowadays are not yet fully settled and it is still struggling so we really need to do shopping smart so that we can save more,.

    Post a Reply
  4. "30 Days of Shopping, Stalking, and Tracking the Fastest Growing Retailers"
    - If this task is given to me then i would really do everything to fulfill it. Shopping is really my hobby these days. Cajun Jerky

    Post a Reply
  5. Useful information shared.I am very happy to read this article.thanks for giving us nice info.Fantastic walk-through. I appreciate this post.Thanks.

    Post a Reply
  6. This blog is representing the reality of the real life through the article provided here and it is nice to read the information. I like such article which is related to the fastest technology.

    Post a Reply
  7. i dont often get the time these days, but usually have a quick read in my dinner break or just after i get home from work, sometimes its quite interesting reading – thanks.

    Post a Reply
  8. I can only feel blessed, happy and contented if I do shop in the mall and that's basically my plan this weekend. Shopping is really my fulfillment. toll free phone number

    Post a Reply
    • This is one of the fastest growing retailers that i have done so far.. I just thought and realize that is important for me. Thanks for all the help.

      Post a Reply
  9. I am impressed by the above info I found here. This is really a great news. I myself love such kind of news. thanks for the share. changing circuit breaker

    Post a Reply
  10. Good article, this is the article I've read one of the most exciting, its rich in content, humorous. Rich in philosophy of life, giving a lot of inspiration. Thank you for sharing!

    Post a Reply
  11. I have some great day reading your blog. I feel free to comment and share it with friends. Thanks again.

    Post a Reply
  12. oh shopping is really a stress reliever for most women and I know that i can always make a difference.
    Thanks,
    commercial loan Bronx

    Post a Reply

Submit a Comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>