I will forever been an advocate for Social Media. If you want me to jump up on a soapbox and talk about social media marketing until I am blue in the face… so be it. What used to be a “fad” two to three years ago is fast becoming the premiere way to communicate.
I have been reading the Wave.3 Presentation from Universal McCann and they had the follow facts relating to the power of social media.
1. 394 million people watch video clips online
2. 346 million reaqd blogs/weblogs
3. 321 million Read personal blogs/weblogs
4. 307 million visit a friends social network page
5. 303 million SHARE a video clip (viral marketing anyone?)
6. 272 million manage a profile on a social network
7. 248 million upload photos
8. 216 million Download a video podcast
9. 215 million download a podcast
10. 184 million started a blog or weblog
11. 183 million uploaded a video clip
12. 160 million subscribed to an RSS Feed
Not enough reason to start the journey into connecting with your clients and consumers? Here are eight more reasons to continue on the social media marketing path.
13. Blog Reading has risen 66% on a global scale in a year
14. 60.3 million american have read a blog
15. 36% of consumers will think more positively about companies that have blogs
16. 32% of consumers trust bloggers opinions on products and services
17. Social Networking has an estimated 272 million users (Myspace, Facebook, etc)
18. 43% of online consumers belong to a social network
19. 74% of social networking users message friends as part of their daily routine
20. Video Uploading growth is 31% to 82% global reach seen in all markets
I am not sitting here writing this foaming at the mouth and demanding companies (both small and large) use social media marketing exclusively. It is important to combine both traditional marketing and new media marketing in your overall strategy.
If the numbers from Universal McCann do not convince you of the overall important of social media in the years to come….
I am at a loss for words.
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Did they poll on Twitter? Just asking.
They should have if they didn’t.
Great stats, thanks for sharing this. Your link is getting passed around Twitter now!
Great article. I’m sure it took you some time to put all of this together. Thanks for taking the time to share it.
Great work!
Those details you just gave here are numbers. Not consumers. They use social media to interact with each other, not with brands. In order to interact with brands they use somewhat different means of communication. More traditional but less intrusive.
@omer It’s more surrounding the concept of the Internet getting larger and PEOPLE getting more involved in social networking and social media. That was the point.
But you addressed someone with your headline. That someone is as I understand are the advertisers because internet users know about social media. But advertisers understand that social media demands different model of advertising.
I was really addressing more of the small business consumer. Advertising firms def. do not get it.
nice blog