You’re not the average consumer—you’re a marketer. Learn how marketers’ digital behaviors and preferences differ from the average consumer in ExactTarget’s latest SUBSCRIBERS, FANS, & FOLLOWERS report, Marketers From Mars.
In Marketers From Mars, you’ll learn how to:
- Differentiate marketer and consumer digital behaviors.
- Evaluate digital channels based on consumer preference.
- Avoid personal bias to better reach consumers.
Carol C. Coleman
In something as segmented and divided dynamics of internet marketing, we can easily develop biases if we take a liking to a marketer who somehow reflects our opinions over matters. I recommend keeping an open mind on internet marketing portfolios.
James Tate
You definitely should keep as open a mind as possible when it comes to marketing. Biases will only hinder you by making you disregard a group of potential clients.