Being Disease Ridden in Marketing

Seth Godin has another great blog on gimmicks. I didn’t pull much from the actual blog pertaining to gimmicks but he had a great thought at the end:

As you sit down to consider ways to be more remarkable, the challenge is to be worth talking about… at the same time you are adding value for the person who’s talking about you.

I encourage all members in Smaller Indiana to invent your “gimmick” for Smaller Indiana. Does it add value when you are virally spreading? What will it take to create a Smaller Indiana that is worth spreading like an epidemic from city to city? Are we already there?

I will leave you with this:

I was playing Oregon Trail on Facebook and well, I died from a virus (my body was probably eaten by a pack of ravenous wolves but that is beside the point). It made me chuckle and ponder on how a virus spreads and infects.

And much like a small pox outbreak on Oregon Trail, Smaller Indiana is turning into a virus.