Marketers Are Selling Dreams not Reality. It's Time to Change.

For those of you just joining the blog content this week… we have been...


The Stupidity of Billboard Marketing

This past weekend I took a trip to Louisville with Rachel to experience some of...


Why Are You Terrible at Marketing?

I need to rant. I picked up a local magazine while hanging out in a store...


The Death of Traditional Brand Messaging

There is talk going around about how blogging, Twitter, Facebook, and other...


Your Customer's Twitter Account Can Build or Kill Your Brand

Today, I read a tweet about yet another twitter user reaching out to a business...