Connections, ExactTarget’s User Conference, is upon us again! I didn’t have the pleasure of attending the event last year and I wasn’t going to make the same mistake. Connections 2011 is one of the top digital marketing conferences in the world. It is home to 3,000 of the top marketing minds joining together to make the world, community, organizations, and their industry a better place.
From the Connections 2011 Website:
As marketers, our charge is to harness the power of technology and one-to-one communications to generate truly personalized, relevant messages to our customers. Connections 2011 will give you the tools and insight you need to make your messages more powerful, and provide you with creativity and inspiration that will impact so much more than your professional development.
I couldn’t have said it better myself. There are over 55 development sessions and I plan on attending as many as possible. I will be updating this blog throughout the next 2-3 days while listening to the great minds of the marketing world. I am looking forward to the keynote presentations by Scott Dorsey, Scott McCorkle, Jimmy Wales, and Stan Lee. There are other sessions on Wednesday that look awesome… including:
1. Email + Social: Beyond Sharing – This session will be focused on the true email/social integration that involves more than slapping “like” and “follow” buttons in your header. This session goes from 8:30-9:30 am in Grand Ballroom 9 & 10.
2. Attention! This Session Will Make You Money – This session focuses on creating buzz and traffic for your brand. This session is from 8:30-9:30 in White River C & D, First Floor.
3. Triggered Transactional Messaging for Retailers – I am really looking forward to this session. It will be focused on creating and maintaining automated messaged that keep your customers coming back for more.
4. The Content Strategy Visualized – Beyond the monolithic newsletter lies a wealth of messaging types that drive business – welcomes, cross-selling, re-engagement, social, news, transactional, apologies, and more. Learn how leading brands are executing contact strategies from a design perspective. I am pumped for this session as well. It will be head in Grand Ballroom 7 & 8 on the third floor.
5. The NOW Revolution – Everyone should attend Jay Baer’s session on the shift in the world of digital marketing. Learn how to become faster, stronger, and earn more money using mobile, email, social media marketing. This session takes place from 11-12pm in White River C & D on the first floor.
You can follow along with me on twitter at @kyleplacy and with the ExactTarget hashtag – #et11
Jay Baer
Thanks Kyle. Connections is already rocking!