As many of you know, my team at ExactTarget’s goal is to help create white papers and research reports that make your (marketers) job easier. I’m proud to announce a new deliverable that was designed through internal and external research of hundreds of emails by our design team and Chad White. With the help of a Pinterest board, we tracked and organized the best email design in the country. This is the amalgamation of that Pinterest board.
A swipe file is a record of your top-performing campaigns that you return to for learnings and ideas. It was this concept that inspired us to create the Email Swipe File on Pinterest, where we share the emails and landing pages that excite and impress us. In this portfolio piece, we highlight the 20 examples we love most.
On their own, the examples are inspiring and thought-provoking. But all together they also represent five trends that define where great email marketing design is headed:
- Mobile-Friendly
- Personalization
- Triggered Sophistication
- Editorial Voice
- Inspired Fundamentals
Feel free to check it out! Download the report now.
Anna Pham
Thanks for report, will read it as soon as possible.