Why Aren't We Serious About Social Media?

Companies… if tuned in… are aware of the existence or need for social media. However, many don’t exactly know where to start or what to do. So instead of getting the best use out of the tool (and implementing a strategy) they makes excuses like “its annoying” and ignore the existence… doubting the endless possibilities for promotion and customer service. Then on the other end of the spectrum they hold social media on a pedestal thinking it will solve all their problems. Both ways of thinking are wrong. Lets address these two sides separately.

1. Social media is a quick fix

You should never think of social media as a quick fix solution. For one… social media is a tool to be used for an objective of an overall goal (be it marketing, PR, or customer service). There is no quick fix in life so what makes social media any different? In order to be successful in any… especially with social media… you must be patient. The pyramids weren’t built in a day and your social media goals won’t be met after a day of implementation. Yes, social media goals. When embarking in the world of social media it’s important to have a plan or strategy in mind. It is also important that the said plan integrates completely with your overall marketing plan. Don’t create accounts just to do it and then expect something from it. Think of social media as a relationship you must nurture… in order to experience maturity and development. Social media is not the answer to all your problems it’s simply a tool to be used among many.

2. Social media is annoying

It’s annoying? Sure, it can be. Especially if you have no control over it. The more energy you spend trying to understand and benefit from social media the less annoying it becomes. Think of social media as a younger sibling. Yes, your annoyed but you grow to like and love that pestering little kid. Quit fighting it and figure it out. I’m not saying it’s right for you or your business but I’m saying you should give it a chance. You shouldn’t dismiss something especially something with this much backing until you fully understand what it is.

Now that your embracing it (I hope) don’t take it all on your own or it will become annoying and overwhelming. Divide the task load up. Manage and prioritize your time online. In order to get the most out of a social media plan then you can’t  be the only one who’s reading, writing, engaging, monitoring, tracking…the list goes on. Just don’t try and take on too much at one time. Stay committed to developing and building your brand on social media. Don’t give up too quickly. Finally,it’s not supposed to be a quick fix solution so have fun and a little faith doesn’t hurt.