I love talking about advertising and this time Oscar Meyer has done something pretty rediculous or completely brilliant? I can’t decide yet. I was put on by this advertisement by a fellow Brandswag employee, Colin Clark. It was funny at first. I did laugh and then I thought to myself.. how ironic…
The wiener took out a print ad in major newspapers and talked about an online communication medium. HAHA.
I am not quite sure whether or not to take this ad seriously. It seems as if Oscar Meyer would rather play off of a trend then an actual buying pattern. So the question is… as bloggers… as social media advocates and users… should we laugh Oscar Meyer off the shelves or are they going to be laughing to the bank?
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Colin Clark
“Deli Creations flatbread sandwitches from Oscar Meyer are worth writing about…” Are you kidding me?!! Do they seriously think that they can TELL us what’s worth writing about and what’s not??? Here’s a tip Oscar Meyer… Next time make a product that’s so completely and utterly delicious that people can’t help writing about it. Let them write about it because they WANT to not because you told them to. Otherwise, people MIGHT make fun of you for being dense, faceless, and out-of-touch. Just my 2 pennies.
David R. Darrow
Oscar Meyer didn’t come up with that. Some young self-defined ‘hip’ 23 year old with no wife and kids and no knowledge of demographics and a little knowledge of web terms did.
And someone else at the same ad agency convinced OM to throw money at it.
My vote: Not brilliant.
I know. I checked “the google.”
Kyle Lacy
@David Hey! Watch how you are talking about the younger generation. 🙂 I completely agree with everything you said.
@Colin you know what I think. 🙂