We can all agree that social media is here to stay (at least for now)…but do we know why? Research indicates that many professionals implement social media to increase lead generation. In a new social media study, eMarketer stated:
“According to virtual events provider Unisfair, social media is the top emerging channel for lead gen among technology marketers surveyed in May 2010.”
The definition of lead generation alone is argument enough for using social media. Social media can and does make finding new customers so much easier…and fun. Not only can you find potential business demographically but you can base it off interest. This information will save you time, energy and money. A strong social media plan can introduce to potential customers that up until now you didn’t even realized existed.
This ever evolving concept of social media can have powerful effects for you (or your company). Are you familiar with Twitter? Facebook? LinkedIn? Hopefully, the answer is yes. These are all social media channels that are at the forefront for the lead generation. These channels give you valuable information for finding your brands lead generation. Most places, events people are going online and social media in all it’s many forms grants you exclusive access to it all. What is imporant to potentially new customers? What interests do they have? Do you have offer something that they could benefit from? Socail media has the power to answer these questions and more without ever having to leave your desk.
This may seem like shameless marketing tactic but it’s not about attacking potential leads with information..it’s about spending your time and energy on someone who would be interested in what you have to offer. Social media has literally created a bridge between the product and its consumers. Before it was a guessing game in determining future leads now we can eliminate most of that. So, it makes sense that social media has become a new wave for the future. You can connect with customers in a whole new way, monitor brand awareness, form relationships and find new customers. What’s not love?
Kelly
social media is the future of all aspects of business and it is essential to understand all of its possibilities. There is a webinar they are hosting that should be very cutting edge. You can register for now. It delves into social media and security, obviously a hot topic right now. http://bit.ly/cR80Al
There's also an excellent whitepaper download from Palo Alto Networks, “To Block or Not. Is that the question?” here: http://bit.ly/d2NZRp. It has lots of insightful and useful information about identifying and controlling Enterprise 2.0 apps (Facebook, Twitter, Skype, AIM, etc.)
Reading Three ways to act on your social media monitoring « Fredzimny's Blog
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sueannereed
I agree that "Social media has literally created a bridge between the product and its consumers." Before social media, companies would have to spend thousands of dollars on market research or guess on what people wanted out of their product. Now they are able to get that information from listening to their potential customers online or using tools to crowdsource ideas.
markadamsblog.com
The Best Business Lead Generation System…
I found your entry interesting do I’ve added a Trackback to it on my weblog :)…
Glenn Wright
To continue with the “Lead Generation” and “Appointment Setting” theme:
B2B Lead Generation Services from Partner Source Minnesota (http://www.thepartnersource.com)
What you can expect from Partner Source
* Decision Maker appointments (not mail room workers)
* You receive every email and communication with prospect (audio recording)
* (No Shows for you = 0%)
* We have lists of over 25,000 potential prospects in the U.S.
* We can use your CRM list if requested
* Unlike most Lead Gen firms, you can directly call our Bus. Dev. people anytime
* Your account status is done DAILY by Phone not email like our competition
* Fast turnaround of your project
* Cost savings and revenue increase
* Significant improvement in the quality and productivity of your business
* RESULTS
B2B Lead Generation And Lead Qualification. The difference between a lead generation program and an appointment setting campaign is that a lead generation program stops one step short of setting a qualified appointment. Some clients, involved in a complex sale that requires a vast knowledge of the industry or strong knowledge capital, prefer us to qualify the lead and then hand it over to the client to have an in-depth business discussion and qualify the lead more thoroughly before they actually set a qualified appointment.
Outsourcing Reduces Costs & Increases Revenue: By outsourcing your cold calling, B2B lead generation and appointment setting, you will realize a significant savings in hiring, managing and providing infrastructure support, as well as, an increase in revenue. By outsourcing to us, our professional appointment setters act as your inside sales team, which allows you to focus on your core business and do what you do best.
The Partner Source Focus: Results. Performance. Deliver top-line sales revenue and client satisfaction. Our professional appointment setters partner with you to deliver financially sound lead generation and appointment setting services. We want to exceed your expectations.
Partner Source Values: Our principles define us. We stand for: Qualified appointments, results, performance and quality above all else. Outstanding Client Service is our dedication to responsiveness, consistent and effective communication with no surprises, and always meeting deadlines. Absolute honesty and integrity. Continuous Self-Improvement – the spirit of mastery. Making a difference with each person, every minute, every call, every day. We are dedicated to our client's total satisfaction.
Select Target Campaign: Some of our clients request that we focus our cold calling to set qualified appointments on a short list of select targets. The Select Target campaign involves calling multiple times collecting information and escalating the qualification process until we set a qualified appointment. For enterprise targets involving a complex sale we can contact multiple decision makers and influencers to schedule a qualified appointment with each executive. All B2B appointment setting campaigns are customized to meet your needs.
The Bottom Line. Would sales increase if your salespeople and agents spent more time with qualified prospects and less time trying to find them? Appointment setting isn't just a necessity – it's an essential resource to help capture market share, build your business and achieve your revenue goals.
Contact Partner Source for your Lead Generation Service outsourcing requirements.
http://www.thepartnersource.com
Klim
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Andrea
This could be the one that finally cracks it
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I believe you are true about this fact and social media still growing bigger in future..