I am excited to be partnering with my ex-employer/mentor, Lorraine Ball, on this seminar for the Hamilton County Chambers of Commerce. Check out more information below.
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Local marketing and social media experts Lorraine Ball, owner of Roundpeg and Kyle Lacy, owner of Brandswag, will offer a marketing seminar as part of the Spirit of Entrepreneurship Series. The program will be held at the April 14, 2009 from 3 – 5 p.m.at The Mansion at Oak Hill 5801 E 116th St
Marketing Basics Evolve or Die, this lively session will look at both the strategies and tactics small business owners must use to create a viable on-line and off-line marketing strategy. The program combines both a formal presentation, with time for questions and open conversations. Participants will walk away with practical tools they can apply to their business.
“The rules of marketing have changed,” said Ball. “Talking “AT” your prospects and customers is no longer as effective as it once was. Today’s successful businesses are learning to talk “WITH” customers using marketing strategies focused on building relationships.”
“I am obsessed with concepts, technology, and people behind social media on the Internet. Location and time have become agnostic. It is about creating a sustainable lead generation tool using new media and creative marketing tactics, ” said Lacy. Business owners who learn how to use these tools well will have a significant competitive advantage.
The program begins with Check In & Networking at 3:00. The presentations begin at 3:30. Additional networking, hors d’Oeuvres and a cash bar follow the conclusion of the formal program at 4:30.
The event is co-sponsored by all the Hamilton County Chambers of Commerce, and is open to all interested business owners. The fee to attend the event is $15. Participants are encouraged to register early as seating is limited. Advanced registrations are required. To register or for more information contact: Carmia Sciotto at csciotto@hcalliance.com or call Carmia at 317.573.4950
Lorraine Ball
When it comes to Social Media, who is mentoring who?