Don't Shoot at Fish in a Barrel. Blow the thing up!

Jeremiah Oywang has been ON FIRE the past couple of weeks with his posts regarding social media. I went through the slideshare (above) a couple of times and wanted to share.

When it comes to social media marketing you either understand the tools and then reach the customers…
or understand your customers and then find the tools!

Which choice do you think will grant you more success? The second.

Small business owners and business professionals are scraping to learn the tools presented to them. Whether it is for their personal use or for external marketing, they learn the tool and then broadcast it to catch the fish. They are choosing a gun… learning how to use the gun… and then firing into a barrel. Blow the thing up!

If you created a strategy and you understand your customer you don’t have to shoot anything… you will destroy the competition and the market. You will be picking dead fish up off the ground and cashing in. Dead fish apparently equal revenue/sales in my mind.

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