Meet Kyle

KyleProfileShotI’m Kyle. Born in Spokane, Washington and I currently reside in Indianapolis, Indiana. Married to the wonderful Rachel Lacy and our cat – Harley.

I’m Senior Manager of Content Marketing and Research for ExactTarget. My employer is one of the leading global providers of interactive marketing solutions.

My job consists of many things (that are consistently becoming global): research, content marketing, blog development, speaking and writing. I have an excellent team (Jen, Heike, Tom, Bo, Tony and Andrea) that help the company produce some of the best marketing content on the planet.

Frankly, I love my job.

I’m also a writer. I’ve written three book in the past four years:

  • Twitter Marketing for Dummies (2nd Ed)
  • Branding Yourself (2nd Ed)
  • Social CRM for Dummies

I’ve also been recognized as one of Indiana’s  Forty-under-40 by the Indianapolis Business Journal, Anderson University’s Young Alumni of the Year and TechPoint’s Young Professional of the Year.

I’m obsessed with the idea that technology can transform the way brands (internal and external) interact with consumers. We are on the cusp of a complete revolution in technology and marketing…. that’s awesome. We also have to remember that the ability of to communicate is the most precious thing of all. Let’s not lose it.

Feel free to reach out to chat!