This post is related to the personal branding seminar I hosted at Cleveland State University on November 12th. Nicole is a student who attended the seminar.
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I was very intimidated when attending the PRSA conference. For someone just coming into the business the idea of personal branding is important to consider. Knowing how to sell yourself to an employer can make you able to be successful when it comes to fulfilling certain obligations. I believe that more time should be taken to make someone aware of how important it is to get your name out there. You are not just working for a company you are also working for yourself. The company then must become a part of you. An employer is looking for someone that they can trust.

Along with personal branding there is social networking. These two come hand in hand. Networking with other companies and agencies is key to having a successful business. Working your name and what your company stands for will let people know how much you care about your job and how devoted you are. You should love what you do. Once you see a success then you can be sure that what you are doing is good for all involved.

Someone should not look at their job as something they have to do but something they want to do. Having a disgruntled employee makes everything that much harder to handle when something like a crisis strikes. Everyone needs to know how to handle themselves. If you are aware of your inner strengths and how you can cope under pressure then you know what you are capable of. Anyone can make themselves look desirable it is what you do with your personal brand that makes the grade.

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By Nicole Walby – a junior at Tiffin University. She is majoring in Journalism and hopes to obtain a job where she can travel and see different parts of the world.  She loves taking pictures and would love to have a career as a photo journalist. Contact her at walbyni@tiffin.edu.