Continuing in the tradition of the Keith McFarland world today I wanted to write about another quote that is taken from a past CIO at the SAS Institute.

“Our biggest risk is that we start listening to our competitors and stop listening to our customers.”

Why is this an amazing quote? It shows the mindset of a leader and a successful company. The last thing you need to do is react as your competitors change and move in your market. This is not saying that you should not react but it is not the first thing to focus on.Your customers (both past, present and future) are who you should be focusing on.

I will focus towards an old business adage: The customer is always right.

The customer should be the first person you communicate and learn from… Social media marketing tools give you the ability to create strategies that surround your customers with a two-way communication model. This simple means that the customer is forging a relationship with you (your company) and giving the information needed to step to the next level.

As a business owner you should always be listening… listening to the conversations happening between your customers and potential clients..

What makes them tick? Do you know?

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