Many of you may be connected to Iggy Pintado on Twitter: @iggypintado. He is a brilliant marketer, genius at generational marketing, and ex-IBM executive out of Australia. If you are not following him… take a second and do it. You will not regret the decision.

Iggy was kind enough to send me his book, Connection Generation, to read and contemplate. I must admit… I have had the book for a couple of months and just had the time to sit down and read it from front to back. It is awesome. I really did enjoy reading about the different levels of communication from a generational standpoint. There is going (it is happening now) a huge shift in the way people communicate over the next decade. Iggy’s book helps break down the ideas and trends that may be hurting/helping the way WE communicate in the future.

I love how Iggy breaks a part the idea of the Passive Connector.

“Passives have an understanding of communication and connection applications but choose not to prioritize them in practice as part of their day-to-day regiments. They possess a very theoretical view of the word “connection,” manifested in their frame of reference as being more CONCEPTUAL interpretation. They visualize connection as a puzzle… a connect the dots.”

The book help me pinpoint some of the ways I am communicate my overall marketing message to different individuals in the professional environment. I didn’t quite realize (to my fault) that each person has a different level of understanding when it comes to the idea of connecting.

That is just a small snippet of what I found valuable in the book. I am already starting to apply some of the ideas from the book to the way we sell, talk, and promote social media to potential clients.

Go to the website and read about the book. You will not regret it and I recommend it.

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