Comments on: Yes. My Voice Matters. http://kylelacy.com/yes-my-voice-matters/ Social Media Training and Consulting Thu, 09 Feb 2012 17:30:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Robby Slaughter http://kylelacy.com/yes-my-voice-matters/comment-page-1/#comment-1973 Robby Slaughter Mon, 02 Mar 2009 19:18:23 +0000 http://kylelacy.com/?p=789#comment-1973 Kyle, thanks for reminding everyone about The Cluetrain Manifesto. Can you believe it's now ten years old? Cluelessness is the single biggest problem gripping the corporate world. I wrote about this last year on my personal blog: http://www.robbyslaughter.com/blog/?2008-07-08 @robbyslaughter Kyle, thanks for reminding everyone about The Cluetrain Manifesto. Can you believe it’s now ten years old?

Cluelessness is the single biggest problem gripping the corporate world. I wrote about this last year on my personal blog:

http://www.robbyslaughter.com/blog/?2008-07-08

@robbyslaughter

]]> By: Peter Efland http://kylelacy.com/yes-my-voice-matters/comment-page-1/#comment-1972 Peter Efland Mon, 02 Mar 2009 14:45:27 +0000 http://kylelacy.com/?p=789#comment-1972 Kyle, good post! I think most social media "people" and blog readers all agree that consumers control the conversation. But how do we persuade big companies that this is so? And even that they should embrace this fact? From my perspective, the big companies I deal with work with return on investment measured by numbers. Since we cannot measure the value of conversation, like we measure readers of a magazine or TV viewers, then it becomes so much harder to make the "sell" to show them on a graph whats in it for them. And to find ROI on social media which can be explained to a 5-year old (or even a big business exec.) - that is interesting. Kyle, good post!
I think most social media “people” and blog readers all agree that consumers control the conversation.

But how do we persuade big companies that this is so? And even that they should embrace this fact?

From my perspective, the big companies I deal with work with return on investment measured by numbers.

Since we cannot measure the value of conversation, like we measure readers of a magazine or TV viewers, then it becomes so much harder to make the “sell” to show them on a graph whats in it for them.

And to find ROI on social media which can be explained to a 5-year old (or even a big business exec.) – that is interesting.

]]> By: kathryn http://kylelacy.com/yes-my-voice-matters/comment-page-1/#comment-1971 kathryn Mon, 02 Mar 2009 12:59:33 +0000 http://kylelacy.com/?p=789#comment-1971 I agree - but find it really kind of sad we have to encourage people to talk to others as humans and encourage people to help others. I agree – but find it really kind of sad we have to encourage people to talk to others as humans and encourage people to help others.

]]>