Comments on: Why Is It Important to Listen? http://kylelacy.com/why-is-it-important-to-listen/ Wed, 17 Mar 2010 18:59:23 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: How can enterprises benefit from social media? | SocialMedia404 http://kylelacy.com/why-is-it-important-to-listen/comment-page-1/#comment-2394 How can enterprises benefit from social media? | SocialMedia404 Thu, 23 Apr 2009 09:59:38 +0000 http://kylelacy.com/?p=675#comment-2394 [...] Why Is It Important to Listen? (kylelacy.com) [...] [...] Why Is It Important to Listen? (kylelacy.com) [...]

]]> By: Robby Slaughter http://kylelacy.com/why-is-it-important-to-listen/comment-page-1/#comment-1806 Robby Slaughter Mon, 26 Jan 2009 21:24:44 +0000 http://kylelacy.com/?p=675#comment-1806 One reason not to listen to commentary on the Internet is that while these words may have authority, they do not necessarily have integrity. On the Internet, nobody really <a href="http://www.unc.edu/depts/jomc/academics/dri/idog.html" rel="nofollow">knows who you are</a>, so there is no proof you are a real person. You could be Lyle Kacey, disgruntled former employee, or Lacey Lyle, covert anti-marketing operative working for the competition. However, as social media becomes more authentic and people begin to associate their real selves with their online avatars, it will be more difficult for companies to dismiss commentary as unimportant. Eventually, no one will be able to escape everything that is ever said about them. Hushed rumors will coalesce into directories of public opinion. What I really want you to blog about is what happens if Kyle Lacey wants to land a gig doing marketing for KSM or IFCU. :) One reason not to listen to commentary on the Internet is that while these words may have authority, they do not necessarily have integrity. On the Internet, nobody really knows who you are, so there is no proof you are a real person. You could be Lyle Kacey, disgruntled former employee, or Lacey Lyle, covert anti-marketing operative working for the competition.

However, as social media becomes more authentic and people begin to associate their real selves with their online avatars, it will be more difficult for companies to dismiss commentary as unimportant. Eventually, no one will be able to escape everything that is ever said about them. Hushed rumors will coalesce into directories of public opinion.

What I really want you to blog about is what happens if Kyle Lacey wants to land a gig doing marketing for KSM or IFCU. :)

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