Comments on: Why Do People Follow Brands? Conversation or Deals?

By: erin

erin — Fri, 11 Dec 2009 15:06:45 +0000

Thanks for the post and thoughts Kyle. I Googled "why fans follows brands on facebook" and your blogpost was #2 behind readwriteweb which lead me to the Razorfish Feed 09 study. Awesome!

It's interesting to think that the reason consumers follow brands is for deals/promotions. It's like they're asking for Spam but really, knowing the "rules" of brands being in SM spaces, they CAN'T Spam or they'll be outed, so consumers almost know they're signing up for more than just deals/promotions, they're signing up for brands to be kind and relevant to them.

what do you think?

By: kether09

kether09 — Fri, 20 Nov 2009 08:46:42 +0000

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By: Bradjward

Bradjward — Thu, 12 Nov 2009 14:37:38 +0000

I blogged on this thought awhile back at http://bradjward.me. Unless you have great customer service or a great product, the majority of people don’t care about you until there is something free involved. And unless you can recouperate that initial acquistion cost, you’re doing it for all the wrong reasons.

Chase the goals, not the tools.

By: drthomasho

drthomasho — Thu, 12 Nov 2009 14:04:55 +0000

Although I follow many brands for "deals" or contests, I have many great examples of great customer service provided to me by companies via social media channels such as @GriffinTech and @iGo. I've told these stories to many folks, but I guess I ought to blog about it as well, shouldn't I?

By: Brian

Brian — Thu, 12 Nov 2009 13:07:27 +0000

I agree with your thoughts. As to the coupon book theory, I'd say in the longer view, it's 100% – 10 years and traditional coupons are more or less extinct. It's this transitional period that obv is the balancing act for brands.