Comments on: Why Businesses Fail in Social Media

By: kylelacy.com

kylelacy.com — Wed, 20 Apr 2011 23:51:18 +0000

Why businesses fail in social media.. Nifty

By: Week With Whuffie and Negative Feedback | Kyle Lacy, Social Media - Indianapolis

Tue, 02 Jun 2009 20:20:49 +0000

[...] Why Businesses Fail in Social Media (kylelacy.com) [...]

By: Is Your Boss Wet-Behind-The-Ears? | Kyle Lacy, Social Media - Indianapolis

Is Your Boss Wet-Behind-The-Ears? | Kyle Lacy, Social Media - Indianapolis — Sun, 31 May 2009 01:58:53 +0000

[...] Why Businesses Fail in Social Media (kylelacy.com) [...]

By: Bradley Will

Bradley Will — Sat, 30 May 2009 23:45:08 +0000

Great point Kyle. When I work with a new client, the first thing we do is figure out what they want. Second we figure what is the message their audience wants to hear. I love your blog. Will be coming back for more.

Bradley Will
bradleywill dot com
@bradleywill

By: Bradley Will

Bradley Will — Sat, 30 May 2009 23:45:08 +0000

Bradley Will
bradleywill dot com
@bradleywill

By: DrGreeley

DrGreeley — Sat, 30 May 2009 18:10:40 +0000

I think I understand and agree with all that has been written here, however, on the other side of the coin is the quandary business and government is in trying to figure this "new way" of interaction. At least in some instances, the inside staff "all" want access to this open relationship and communications channel (knowing that not all will just listen), the concern is that some, without the authority, will say things that do not follow the goals, direction or objections of the business or government they work for. Further, if a staff member does say or post the wrong thing, who is accountable? Who is responsible? Who pays the price? On the inside, those are some of the issues that are on the table right now. As Zemanta said, a plan is needed… but just how fast, and correctly can that plan be developed?

By: Stuart Foster

Stuart Foster — Fri, 29 May 2009 20:09:35 +0000

Definitely, most of the problems that I come across with poorly thought out strategy within the SM space comes as a result of jumping in with both feet…and then expecting everyone to instantly fawn all over them. You need to understand the community first before you can make any real headway.

By: What Effective Selling and Social Media Have in Common | PURE COOKE

What Effective Selling and Social Media Have in Common | PURE COOKE — Fri, 29 May 2009 15:21:36 +0000

[...] components associated with a successful program involves listening and learning. In his recent blog, one I highly recommend you subscribe to, Kyle Lacy talks about “listening, then [...]

By: David Cooke

David Cooke — Fri, 29 May 2009 15:01:26 +0000

Amen! Listen and Learn, This applies to sales, as well. Look for my extended comments at http://www.purecooke.com.

By: @SarahMerion

@SarahMerion — Fri, 29 May 2009 11:50:27 +0000

Good points Kyle! In life, and in social media, listening is key. You can't know direction your business is headed (or what direction it SHOULD be headed) if you can't understand how it's being viewed. Speaking without listening is noise. Speaking with thought is productive.