We Do What We Do and Why We Do It

Why do we do what we do? How many times have you asked yourself this question? Do it.

Why do WE do what WE do? There are a multitude of different answers depending on the person. We do it because we love what we do. I do it because of the challenge of running a business. Maybe, it is to be an employer and give people jobs.

When it comes to running a social media education company in Indianapolis I haven’t quite pinpointed the main push that drives me to work everyday. I love what I do, I love the people I work with, and I love the concept of educating people on the wonderful world of social media. However, there is one thing that always pushes me passed the edge and gets the juices flowing: that spark.

The spark of a business owner, employee, sole-proprietor, or salesman understanding the concepts of communicating online. When you are standing in front of a group of people you can almost see the light bulbs explode over their heads… in brilliant light… that is where I enjoy my life. Education can change businesses… shifting paradigms is important to growing companies.

If the only thing you can do is teach your clients something… anything… to make their lives easier, faster, and better… you have done the right thing. We are all striving for something and most of the time it is taking the red to black.