Using Social Media to Sell Yourself

Posted in Marketing, Reputation Management, business, content, relationship, small business
Tags: blog, business, Marketing, Marketing and Advertising, social media, social media marketing, twitter, Weblogs

Daryl Mather has a great post about frictionless selling over at the Consulting Pulse. It was such a great article and I wanted to take the concept of frictionless selling and apply it to social media marketing and blogging. It is extremely important to understand the concept of frictionless selling. To say the least:

Frictionless Selling surrounds the understand that the least amount of barriers between a person and a purchase… the better.

This means that you should not have massive forms to fill out in order to sign up for a newsletter. This means that it is better to have your phone number than a contact form (this can be debated).

Frition based selling has no place in social media. The speed of conversation and the amount of personality needed to elicit some type of purchasing pattern cannot be screwed up by a massive form or a huge blog posts.

Remember to tell stories when writing your content. Be passionate about what you love and what you do (hopefully, two of the same). Remember to give people an easy way to get in contact with you. The will love you for it.

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