Comments on: Use Your Company Personality. It’s Still There. http://kylelacy.com/use-your-company-personality-its-still-there/ Social Media Training and Consulting Thu, 24 May 2012 11:38:51 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Chris Jones http://kylelacy.com/use-your-company-personality-its-still-there/comment-page-1/#comment-3237 Chris Jones Wed, 07 Oct 2009 20:30:57 +0000 http://kylelacy.com/?p=750#comment-3237 The problem is finding the right people to manage your marketing, and once you find out how they work and what result they are generating some of the damage is often done. I think more time spent prior to appointing a marketeer, to make sure they are working towards what you want and not towards how they think things should be done is a wise policy. The problem is finding the right people to manage your marketing, and once you find out how they work and what result they are generating some of the damage is often done. I think more time spent prior to appointing a marketeer, to make sure they are working towards what you want and not towards how they think things should be done is a wise policy.

]]> By: Chris Baggott http://kylelacy.com/use-your-company-personality-its-still-there/comment-page-1/#comment-1928 Chris Baggott Sun, 22 Feb 2009 07:19:39 +0000 http://kylelacy.com/?p=750#comment-1928 One of our main advocacy's with Compendium is the idea that every employee should have a voice in corporate blogging. As Edleman so wisely says, "Employee Bloggers are 5 times a credible as 'C' level bloggers." Personality comes from people not institutions. Brand corruption has made us forget that our organizations are full of smart passionate people, who like their jobs, care about the customer, believe in the product or service and want to participate. Free them, and you free the personality of your organization. One of our main advocacy's with Compendium is the idea that every employee should have a voice in corporate blogging. As Edleman so wisely says, "Employee Bloggers are 5 times a credible as 'C' level bloggers."

Personality comes from people not institutions. Brand corruption has made us forget that our organizations are full of smart passionate people, who like their jobs, care about the customer, believe in the product or service and want to participate. Free them, and you free the personality of your organization.

]]> By: Nicole DeRuiter http://kylelacy.com/use-your-company-personality-its-still-there/comment-page-1/#comment-1926 Nicole DeRuiter Sun, 22 Feb 2009 01:10:41 +0000 http://kylelacy.com/?p=750#comment-1926 Good arguments, Kyle, but the problem is sometimes the company's REAL personality is something you want to share. Think Microsoft - ruthless, 100% business minded, etc. ;) I'll be thinking about this as I work on a strategy for a new project I'm taking part in, however, so thanks for the thinking points. -Nicole Good arguments, Kyle, but the problem is sometimes the company’s REAL personality is something you want to share. Think Microsoft – ruthless, 100% business minded, etc. ;) I’ll be thinking about this as I work on a strategy for a new project I’m taking part in, however, so thanks for the thinking points.

-Nicole

]]> By: Kyle Lacy http://kylelacy.com/use-your-company-personality-its-still-there/comment-page-1/#comment-1923 Kyle Lacy Sat, 21 Feb 2009 14:55:48 +0000 http://kylelacy.com/?p=750#comment-1923 I agree that you need an outsider to really maximize the overall potential as a company. When you are small and nimble it is a little easier to adjust to your "personality." As you bring on employees, however, and become busier you may lose that vision with which you started.. Good thoughts Jason. I agree that you need an outsider to really maximize the overall potential as a company. When you are small and nimble it is a little easier to adjust to your “personality.” As you bring on employees, however, and become busier you may lose that vision with which you started..

Good thoughts Jason.

]]> By: Jason Baer http://kylelacy.com/use-your-company-personality-its-still-there/comment-page-1/#comment-1922 Jason Baer Fri, 20 Feb 2009 21:56:47 +0000 http://kylelacy.com/?p=750#comment-1922 Thanks for the shout out KL. I believe all companies have a personality, but that almost no companies are capable of finding it themselves. They are way too close to it, so they just opt for the usual, boring features & benefits. You really need an outsider, a marketing anthropologist, to help your brand uncover its inner personality. Thanks for the shout out KL.

I believe all companies have a personality, but that almost no companies are capable of finding it themselves. They are way too close to it, so they just opt for the usual, boring features & benefits.

You really need an outsider, a marketing anthropologist, to help your brand uncover its inner personality.

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