“Make your website as simple as you possibly can. Use good, smart design to untangle the maze of sales content and information you want to display and put up what gets attention. You have less than 10 seconds to capute MY attention.”

It is amazing how difficult some sites make it to find even basic information.

Good content is so important, and I think many sites use sales copy in place of useful and informative content.

As the attention span of users continue to drop, sites and copywriters will need to adjust accordingly. With so many quality options, the sites that provide the necessary information in the most efficient manner will be the winners.