They Will Remember You in the Bust Not the Boom
November 5th, 2008 Posted in Corporate Strategy, blogging, indianapolis, small businessSeth Godin has a great post today talking about customer service in the boom and in the bust. It is a short little piece called a Friend In Need. I am going to go ahead and post it in the blog to give you the full experience:
Your customers and employees and investors will remember how you treated them when times were tough, when they needed a break, when a little support meant everything.
No one in particular will remember how you acted during the boom times.
This is a great lesson for small business owners. I have always tried to think of my clients as more friends than anything else. They are trusting you with something extremely significant in their lives: their small businesses.
I have devoted myself and my company to making the most of our relationships. We have started planning for the new year and that is number one for 2009: customer relationships.
I encourage everyone to listen to what Seth is saying in the down times. Treat your customers with the utmost respect. If they need a break…. give it to them!
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3 Responses to “They Will Remember You in the Bust Not the Boom”
By Jon Speer on Nov 5, 2008
Great insight! Thanks for sharing.
Cheers,
j
By Will Stephens on Nov 20, 2008
So right! I can remember my own tough times and those who were compassionate and generous to me.
–Will
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