They Will Remember You in the Bust Not the Boom

Seth Godin has a great post today talking about customer service in the boom and in the bust. It is a short little piece called a Friend In Need. I am going to go ahead and post it in the blog to give you the full experience:

Your customers and employees and investors will remember how you treated them when times were tough, when they needed a break, when a little support meant everything.

No one in particular will remember how you acted during the boom times.

This is a great lesson for small business owners. I have always tried to think of my clients as more friends than anything else. They are trusting you with something extremely significant in their lives: their small businesses.

I have devoted myself and my company to making the most of our relationships. We have started planning for the new year and that is number one for 2009: customer relationships.

I encourage everyone to listen to what Seth is saying in the down times. Treat your customers with the utmost respect. If they need a break…. give it to them!

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Comments

  1. Jon Speer says:

    Great insight! Thanks for sharing.
    Cheers,
    j

  2. So right! I can remember my own tough times and those who were compassionate and generous to me.

    –Will
    4MostSound.com

  3. excellent ,Thanks for the post

  4. ارايش says:

    Thanks for good post

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