The Viral Campaign that Will Change the Country and the World

Posted By on Mar 8, 2012 | 4 comments

I would advise that you spend 30 minutes out of your day and watch this video. Invisible Children have created an absolutely brilliant campaign to ignite a revolution across the country to bring awareness to the plight of African children.

Kony 2012 is an example of an organization taking a story and applying it to the individual. Tell a story and ignite a culture.

“Nothing is more powerful than an idea whose time has come.”


  1. Thanks for sharing Kyle! I will now do my part and share as well. I can't wait for April 20th!

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  2. This video has had a lot of people talking about it through social media. It is crazy how fast this fire has spread, how quickly people have bashed it (, and the thoughtful response back ( in honestly a matter of 48hours. The video has 40+ million views in 3 days, they went from 2K to 47K Twitter followers in 2 days. It is amazing how using social media spreads the words fast, and gets people talking about it on multiple different platforms including your blog.

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  3. Hello Kyle I have heard rumors that invisible children was somewhat of a scam and that Kony is no longer in Uganda. The people believe that this may cause Kony to retaliate for all the publicity. I support the stop Kony cause I just wanted to see what your thoughts were about the rumors or if you have heard anything about them?

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  4. Kony 2012 has got my young nephew and nieces believing they can make a difference and has politicised them. Being able to reach out to children about such a tough subject without alienating an adult audience is a great achievement.

    I'm saddened by the inevitable backlash, but how about we all make it our mission to topple Kony and then debate the worthiness of "invisible children" et al?

    BTW Has anyone else noticed how those that bleat about there being worthier causes tend not to contribute to ANY worthwhile cause? Just saying…

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