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	<title>Comments on: The Real Value of Social Media: A Piece of the Pie</title>
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	<link>http://kylelacy.com/the-real-value-of-social-media-a-piece-of-the-pie/</link>
	<description>Social Media Training and Consulting</description>
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		<title>By: wyqomkabcj</title>
		<link>http://kylelacy.com/the-real-value-of-social-media-a-piece-of-the-pie/comment-page-1/#comment-82382</link>
		<dc:creator>wyqomkabcj</dc:creator>
		<pubDate>Tue, 03 May 2011 12:24:32 +0000</pubDate>
		<guid isPermaLink="false">http://kylelacy.com/?p=899#comment-82382</guid>
		<description>92F8gF  &lt;a href=&quot;http://plhxfewqzexq.com/&quot; rel=&quot;nofollow&quot;&gt;plhxfewqzexq&lt;/a&gt; </description>
		<content:encoded><![CDATA[<p>92F8gF  <a href="http://plhxfewqzexq.com/" rel="nofollow">plhxfewqzexq</a></p>
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		<title>By: ttoybfv</title>
		<link>http://kylelacy.com/the-real-value-of-social-media-a-piece-of-the-pie/comment-page-1/#comment-81609</link>
		<dc:creator>ttoybfv</dc:creator>
		<pubDate>Sun, 01 May 2011 23:37:34 +0000</pubDate>
		<guid isPermaLink="false">http://kylelacy.com/?p=899#comment-81609</guid>
		<description>inAoa5  &lt;a href=&quot;http://jbewwiadzclt.com/&quot; rel=&quot;nofollow&quot;&gt;jbewwiadzclt&lt;/a&gt; </description>
		<content:encoded><![CDATA[<p>inAoa5  <a href="http://jbewwiadzclt.com/" rel="nofollow">jbewwiadzclt</a></p>
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		<title>By: Idalee</title>
		<link>http://kylelacy.com/the-real-value-of-social-media-a-piece-of-the-pie/comment-page-1/#comment-81398</link>
		<dc:creator>Idalee</dc:creator>
		<pubDate>Sun, 01 May 2011 04:47:27 +0000</pubDate>
		<guid isPermaLink="false">http://kylelacy.com/?p=899#comment-81398</guid>
		<description>AFAICT you&#039;ve cvoered all the bases with this answer! </description>
		<content:encoded><![CDATA[<p>AFAICT you&#8217;ve cvoered all the bases with this answer!</p>
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		<title>By: The real secret to success in your business – it’s not what you think! &#124; SuperMarketingExpert.com</title>
		<link>http://kylelacy.com/the-real-value-of-social-media-a-piece-of-the-pie/comment-page-1/#comment-2271</link>
		<dc:creator>The real secret to success in your business – it’s not what you think! &#124; SuperMarketingExpert.com</dc:creator>
		<pubDate>Wed, 08 Apr 2009 06:51:22 +0000</pubDate>
		<guid isPermaLink="false">http://kylelacy.com/?p=899#comment-2271</guid>
		<description>[...] The Real Value of Social Media: A Piece of the Pie (kylelacy.com) [...]</description>
		<content:encoded><![CDATA[<p>[...] The Real Value of Social Media: A Piece of the Pie (kylelacy.com) [...]</p>
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		<title>By: Teresa Basich</title>
		<link>http://kylelacy.com/the-real-value-of-social-media-a-piece-of-the-pie/comment-page-1/#comment-2209</link>
		<dc:creator>Teresa Basich</dc:creator>
		<pubDate>Thu, 26 Mar 2009 01:08:18 +0000</pubDate>
		<guid isPermaLink="false">http://kylelacy.com/?p=899#comment-2209</guid>
		<description>I read a post by John Haydon over at CorporateDollar.org about how non-profits need to evaluate WHY they want to use social media tools like Facebook in the marketing/outreach campaigns before they start creating accounts all over the place, and I think that rule should apply to all sorts of organizations, not just non-profits.

Social media is trendy and effective (relatively speaking, of course) and it seems to me as if companies are jumping on the SMM bandwagon without truly evaluating why social media is a tool they want to integrate into their marketing strategy or even how effective it will be in targeting the proper audience.

It&#039;s important that organizations ask these questions before jumping into social media, and that they listen to their competitors and the marketplace to adequately gauge how useful social media can be to furthering the company brand.

Great post!</description>
		<content:encoded><![CDATA[<p>I read a post by John Haydon over at CorporateDollar.org about how non-profits need to evaluate WHY they want to use social media tools like Facebook in the marketing/outreach campaigns before they start creating accounts all over the place, and I think that rule should apply to all sorts of organizations, not just non-profits.</p>
<p>Social media is trendy and effective (relatively speaking, of course) and it seems to me as if companies are jumping on the SMM bandwagon without truly evaluating why social media is a tool they want to integrate into their marketing strategy or even how effective it will be in targeting the proper audience.</p>
<p>It&#8217;s important that organizations ask these questions before jumping into social media, and that they listen to their competitors and the marketplace to adequately gauge how useful social media can be to furthering the company brand.</p>
<p>Great post!</p>
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		<title>By: Bruce Christensen</title>
		<link>http://kylelacy.com/the-real-value-of-social-media-a-piece-of-the-pie/comment-page-1/#comment-2202</link>
		<dc:creator>Bruce Christensen</dc:creator>
		<pubDate>Wed, 25 Mar 2009 01:09:37 +0000</pubDate>
		<guid isPermaLink="false">http://kylelacy.com/?p=899#comment-2202</guid>
		<description>I have a shed full of tools that I use when I do home improvement projects. I bought them to get a better outcome around the house.
I am now presented with all of the social marketing tools sitting on the internet shelves. I can&#039;t imagine not picking-up and using one or two for a better business outcome.
I didn&#039;t start out competent with the table saw, but after experimenting and seeking some advice, I now feel confident getting my hands into the tool. 
Likewise, Facebook is my current table saw learning experience. 
I will go to the shed for Twitter next.</description>
		<content:encoded><![CDATA[<p>I have a shed full of tools that I use when I do home improvement projects. I bought them to get a better outcome around the house.<br />
I am now presented with all of the social marketing tools sitting on the internet shelves. I can&#8217;t imagine not picking-up and using one or two for a better business outcome.<br />
I didn&#8217;t start out competent with the table saw, but after experimenting and seeking some advice, I now feel confident getting my hands into the tool.<br />
Likewise, Facebook is my current table saw learning experience.<br />
I will go to the shed for Twitter next.</p>
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