Comments on: The Original Marketing: Word of Mouth: Then and Now http://kylelacy.com/the-original-marketing-word-of-mouth-then-and-now/ Social Media Training and Consulting Sun, 12 Feb 2012 16:01:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ricardo Bueno http://kylelacy.com/the-original-marketing-word-of-mouth-then-and-now/comment-page-1/#comment-1339 Ricardo Bueno Wed, 10 Dec 2008 11:52:28 +0000 http://kylelacy.com/?p=524#comment-1339 Why do people still spend hundreds of dollars on traditional media advertising? Here's what I know...the more you do it, the less it works. The less it works, the more you do it. Personally, I'm all for social media marketing. It's cost-effective, and well...it's *effective* period! Why do people still spend hundreds of dollars on traditional media advertising? Here’s what I know…the more you do it, the less it works. The less it works, the more you do it.

Personally, I’m all for social media marketing. It’s cost-effective, and well…it’s *effective* period!

]]> By: Kyle Lacy http://kylelacy.com/the-original-marketing-word-of-mouth-then-and-now/comment-page-1/#comment-1252 Kyle Lacy Sun, 07 Dec 2008 16:49:12 +0000 http://kylelacy.com/?p=524#comment-1252 @Jay Isn't it funny that people are still stuck in the mindset that price and customer service are all that matter?? It is important but not the whole sha-bang. @Jay Isn’t it funny that people are still stuck in the mindset that price and customer service are all that matter?? It is important but not the whole sha-bang.

]]> By: Hazel Walker http://kylelacy.com/the-original-marketing-word-of-mouth-then-and-now/comment-page-1/#comment-1251 Hazel Walker Sun, 07 Dec 2008 13:47:33 +0000 http://kylelacy.com/?p=524#comment-1251 People have to hear things and see things 7 times before they take action, so advertising is important, but I agree that word of mouth is a powerful way to build your business. It is ALWAYS WORKING, it may not be in your favor, but it is always working. As much in F2F as Social Media. Here are a few things to remember about word of mouth. 1. In order for WOM to work well for your company or you as a person, you MUST have a clear, concise message that others can carry easily and repeat to people they know. For instance, I have a friend who reviews property taxes for commercial buildings, if you are over paying then she will file and appeal and get you a refund of the over payments and an adjustment. That message is too long...here is her message that everyone carries for her.....Denise....she takes the pain out of property taxes, you should call her. Most business people have a muddled message. 2. It is the most dangerous form of marketing, in that you cannot control people. They may carry the wrong message or a negative message. 3. Word of Mouth is always working, it just may not be working in your favor. Negative WOM travels faster than positive WOM. I remind business regularly that WOM is always working. It is important for them to keep the message simple, consistent, and positive. A great message backed up by poor service or a poor image is going to create Negative WOM. Great Post People have to hear things and see things 7 times before they take action, so advertising is important, but I agree that word of mouth is a powerful way to build your business. It is ALWAYS WORKING, it may not be in your favor, but it is always working. As much in F2F as Social Media.

Here are a few things to remember about word of mouth.

1. In order for WOM to work well for your company or you as a person, you MUST have a clear, concise message that others can carry easily and repeat to people they know. For instance, I have a friend who reviews property taxes for commercial buildings, if you are over paying then she will file and appeal and get you a refund of the over payments and an adjustment. That message is too long…here is her message that everyone carries for her…..Denise….she takes the pain out of property taxes, you should call her.

Most business people have a muddled message.

2. It is the most dangerous form of marketing, in that you cannot control people. They may carry the wrong message or a negative message.

3. Word of Mouth is always working, it just may not be working in your favor. Negative WOM travels faster than positive WOM.

I remind business regularly that WOM is always working. It is important for them to keep the message simple, consistent, and positive. A great message backed up by poor service or a poor image is going to create Negative WOM.

Great Post

]]> By: Jay Ehret http://kylelacy.com/the-original-marketing-word-of-mouth-then-and-now/comment-page-1/#comment-1250 Jay Ehret Sun, 07 Dec 2008 13:31:35 +0000 http://kylelacy.com/?p=524#comment-1250 Kyle, to answer your question: Marketers still do traditional advertising in place of experiential marketing because it's easier. Creating a remarkable experience takes time and thought. Also, clients typically resist improving the experience because they think great price and service is enough. Kyle, to answer your question: Marketers still do traditional advertising in place of experiential marketing because it’s easier. Creating a remarkable experience takes time and thought. Also, clients typically resist improving the experience because they think great price and service is enough.

]]> By: Dave Kerpen http://kylelacy.com/the-original-marketing-word-of-mouth-then-and-now/comment-page-1/#comment-1249 Dave Kerpen Sun, 07 Dec 2008 07:15:36 +0000 http://kylelacy.com/?p=524#comment-1249 Great points, Kyle. Glad I discovered your blog. Word of mouth is it, online and offline. Great points, Kyle. Glad I discovered your blog. Word of mouth is it, online and offline.

]]> By: Karl Peterson http://kylelacy.com/the-original-marketing-word-of-mouth-then-and-now/comment-page-1/#comment-1247 Karl Peterson Sat, 06 Dec 2008 19:17:51 +0000 http://kylelacy.com/?p=524#comment-1247 @Kyle - maybe a plant or a painting @Kyle – maybe a plant or a painting

]]> By: Kyle Lacy http://kylelacy.com/the-original-marketing-word-of-mouth-then-and-now/comment-page-1/#comment-1246 Kyle Lacy Sat, 06 Dec 2008 17:35:44 +0000 http://kylelacy.com/?p=524#comment-1246 @Adam Amen brother. Trust builds businesses! @Ben and @Amy Brilliant! You both have great thoughts when it comes to viral/wom marketing. @Adam Amen brother. Trust builds businesses!

@Ben and @Amy Brilliant! You both have great thoughts when it comes to viral/wom marketing.

]]> By: Kyle Lacy http://kylelacy.com/the-original-marketing-word-of-mouth-then-and-now/comment-page-1/#comment-1245 Kyle Lacy Sat, 06 Dec 2008 17:34:51 +0000 http://kylelacy.com/?p=524#comment-1245 @Karl Thanks for the kind words. I haven't figured out how to get a better background. I don't really want to hang a sheet.. @Karl Thanks for the kind words. I haven’t figured out how to get a better background. I don’t really want to hang a sheet..

]]> By: Adam Helweh http://kylelacy.com/the-original-marketing-word-of-mouth-then-and-now/comment-page-1/#comment-1244 Adam Helweh Sat, 06 Dec 2008 08:39:15 +0000 http://kylelacy.com/?p=524#comment-1244 Really sound topic. I like where you went and where your going with that. It all boils down to trust. The trust between people will always transcend trust between the company and the customer. Really sound topic. I like where you went and where your going with that. It all boils down to trust. The trust between people will always transcend trust between the company and the customer.

]]> By: Ben McCann http://kylelacy.com/the-original-marketing-word-of-mouth-then-and-now/comment-page-1/#comment-1243 Ben McCann Sat, 06 Dec 2008 03:58:04 +0000 http://kylelacy.com/?p=524#comment-1243 Amy.... I love what you said... you nailed it. Word of mouth NOT restricted by space or time. That is the real power of social Media. Those who know how to create that buzz are getting it, or they hire someone like Kyle to do it for them. Good stuff kyle... keep up the good work. Amy…. I love what you said… you nailed it. Word of mouth NOT restricted by space or time. That is the real power of social Media.

Those who know how to create that buzz are getting it, or they hire someone like Kyle to do it for them. Good stuff kyle… keep up the good work.

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