There is an important rule of thumb that many of us “social media consultants” fail to tell our clients. Malcolm Gladwell talked about it in his book Outliers:
One thing we have found with working on social media campaigns for clients is that the CLIENT has to believe in the process in order for it to work. Social media is that one medium that cannot be outsourced fully to any one company. You have to work hard as a company, small business owner or mid-sized CEO, to enact a sucessful social media campaign.
Nothing was ever accomplished without some hard work. If you are wanting to implement a social media strategy for your company… Remember that the internal team (employees) have to give the thumbs up before your external team (clients) truly engage.
Hard work drives revenue and social media is not the exception.
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