Comments on: The One Place You Should Focus ALL Marketing http://kylelacy.com/the-one-place-you-should-focus-all-marketing/ Social Media Training and Consulting Sun, 12 Feb 2012 16:01:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Spike http://kylelacy.com/the-one-place-you-should-focus-all-marketing/comment-page-1/#comment-81280 Spike Sat, 30 Apr 2011 23:41:47 +0000 http://kylelacy.com/?p=1287#comment-81280 I'm out of leauge here. Too much brain power on display! I’m out of leauge here. Too much brain power on display!

]]> By: Twitter Usage Plan for Success | Kyle Lacy, Social Media - Indianapolis http://kylelacy.com/the-one-place-you-should-focus-all-marketing/comment-page-1/#comment-2789 Twitter Usage Plan for Success | Kyle Lacy, Social Media - Indianapolis Mon, 06 Jul 2009 12:36:15 +0000 http://kylelacy.com/?p=1287#comment-2789 [...] The One Place You Should Focus ALL Marketing (kylelacy.com) [...] [...] The One Place You Should Focus ALL Marketing (kylelacy.com) [...]

]]> By: kylelacy http://kylelacy.com/the-one-place-you-should-focus-all-marketing/comment-page-1/#comment-2788 kylelacy Mon, 06 Jul 2009 10:55:45 +0000 http://kylelacy.com/?p=1287#comment-2788 Producing great work should be the basis of all business and marketing. You will not be around to get the referral if you produce crappy work. Producing great work should be the basis of all business and marketing. You will not be around to get the referral if you produce crappy work.

]]> By: kylelacy http://kylelacy.com/the-one-place-you-should-focus-all-marketing/comment-page-1/#comment-2787 kylelacy Mon, 06 Jul 2009 10:55:14 +0000 http://kylelacy.com/?p=1287#comment-2787 I have known a few people who excel through WOM without a website. It is an interesting thing to take into account. I have known a few people who excel through WOM without a website. It is an interesting thing to take into account.

]]> By: Robby Slaughter http://kylelacy.com/the-one-place-you-should-focus-all-marketing/comment-page-1/#comment-2782 Robby Slaughter Sat, 04 Jul 2009 17:30:37 +0000 http://kylelacy.com/?p=1287#comment-2782 You should focus all of your marketing on demonstrating your competency to others. Not <em>telling them</em> how you are fantastic. Not begging others to talk up your products and services, but showing your best-of-breed work. You should focus all of your marketing on demonstrating your competency to others.

Not telling them how you are fantastic. Not begging others to talk up your products and services, but showing your best-of-breed work.

]]> By: Lorraine Ball http://kylelacy.com/the-one-place-you-should-focus-all-marketing/comment-page-1/#comment-2781 Lorraine Ball Sat, 04 Jul 2009 13:08:18 +0000 http://kylelacy.com/?p=1287#comment-2781 WOM is a powerful core, but to make it work effectively, you need to have some of the other pieces in place such as a Website , brochure, flyer or case study so there is something to support the referral. Often, friends ask, what should I say or how should I introduce you? My response, send them to my website to learn more about us. WOM is a powerful core, but to make it work effectively, you need to have some of the other pieces in place such as a Website , brochure, flyer or case study so there is something to support the referral.

Often, friends ask, what should I say or how should I introduce you? My response, send them to my website to learn more about us.

]]> By: Srinivas Rao http://kylelacy.com/the-one-place-you-should-focus-all-marketing/comment-page-1/#comment-2779 Srinivas Rao Fri, 03 Jul 2009 14:16:59 +0000 http://kylelacy.com/?p=1287#comment-2779 I've noticed the same holds true for my job search I've noticed the same holds true for my job search

]]> By: Douglas Karr http://kylelacy.com/the-one-place-you-should-focus-all-marketing/comment-page-1/#comment-2776 Douglas Karr Fri, 03 Jul 2009 00:20:45 +0000 http://kylelacy.com/?p=1287#comment-2776 Your marketing efforts don't control WOM or Referral, though. You can not control who tells who or who refers who through marketing. Your excellence in achieving results for your clients controls WOM and Referrals, not your marketing. One might argue that NONE of your Marketing efforts should be spent on WOM and Referrals. I personally think there are ways to grease the skids there... but first you must be able to exceed expectations. Your marketing efforts don't control WOM or Referral, though. You can not control who tells who or who refers who through marketing. Your excellence in achieving results for your clients controls WOM and Referrals, not your marketing. One might argue that NONE of your Marketing efforts should be spent on WOM and Referrals. I personally think there are ways to grease the skids there… but first you must be able to exceed expectations.

]]> By: Daniel Herndon http://kylelacy.com/the-one-place-you-should-focus-all-marketing/comment-page-1/#comment-2773 Daniel Herndon Thu, 02 Jul 2009 12:18:46 +0000 http://kylelacy.com/?p=1287#comment-2773 This is a very compelling argument that supports your cause. This is a very compelling argument that supports your cause.

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