I wanted to give you a sneak peek into new research and a presentation I am giving at a couple of conferences in the next week. This information is based on the changes in retailing and the customer engagement strategy of old.
The ways in which email subscribers and social media fans interact with brands are evolving rapidly. Today’s struggles is not only to build this “earned” audience but also to retain their attention in today’s noisy marketing landscape. Check out the insights and strategies obtained after analyzing the offline and online marketing behavior of NRF’s 100 fastest growing retailers.