Comments on: The Definition of Influence in Marketing and Social Media http://kylelacy.com/the-definition-of-influence-in-marketing-and-social-media/ Social Media Training and Consulting Sun, 12 Feb 2012 16:01:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Who Influences You Online? « Performance Marketing http://kylelacy.com/the-definition-of-influence-in-marketing-and-social-media/comment-page-1/#comment-37710 Who Influences You Online? « Performance Marketing Wed, 08 Sep 2010 16:10:47 +0000 http://kylelacy.com/?p=1670#comment-37710 [...] out what others have to say and make your own conclusions. Another good one to read: “The Definition of Influence in Marketing and Social Media” by Kyle [...] [...] out what others have to say and make your own conclusions. Another good one to read: “The Definition of Influence in Marketing and Social Media” by Kyle [...]

]]> By: Cy Langkay http://kylelacy.com/the-definition-of-influence-in-marketing-and-social-media/comment-page-1/#comment-3526 Cy Langkay Mon, 07 Dec 2009 04:48:32 +0000 http://kylelacy.com/?p=1670#comment-3526 Creating an Influence is really difficult especially when there are not enough aspects in the mix that is why I do believe that the equation given for Influence which is "Influence = Personal Brand * Offline Interaction * Knowledge * Trust" is really brilliant. It is well defined and well explained through words alone. Of course in creating an Influence, one must know about what a specific thing is all about (Personal Brand), one must also know about any interactions made outside the world of internet through means of interacting with different people outside and giving opinions about it (Offline Interaction), one must also know that the product or service should have advantages to customers in terms of the company should be able to respond to any problems encountered by the customer (Knowledge) and one must know how to gain people as honest as possible and make sure to be credible enough for customers to trust you (Trust). Creating an Influence is really difficult especially when there are not enough aspects in the mix that is why I do believe that the equation given for Influence which is "Influence = Personal Brand * Offline Interaction * Knowledge * Trust" is really brilliant. It is well defined and well explained through words alone.

Of course in creating an Influence, one must know about what a specific thing is all about (Personal Brand), one must also know about any interactions made outside the world of internet through means of interacting with different people outside and giving opinions about it (Offline Interaction), one must also know that the product or service should have advantages to customers in terms of the company should be able to respond to any problems encountered by the customer (Knowledge) and one must know how to gain people as honest as possible and make sure to be credible enough for customers to trust you (Trust).

]]> By: Was ist Online-Einfluss? – Von Volker Davids - Vertrauen, Expertise, Einfluss, Marke, Online, Influence - Sozial Medial http://kylelacy.com/the-definition-of-influence-in-marketing-and-social-media/comment-page-1/#comment-3522 Was ist Online-Einfluss? – Von Volker Davids - Vertrauen, Expertise, Einfluss, Marke, Online, Influence - Sozial Medial Thu, 03 Dec 2009 21:55:36 +0000 http://kylelacy.com/?p=1670#comment-3522 [...] The Definition of Influence in Marketing and Social Media [...] [...] The Definition of Influence in Marketing and Social Media [...]

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