Comments on: The Best ROI Explanation for Social Media and Some Additions http://kylelacy.com/the-best-roi-explanation-for-social-media-and-some-additions/ Social Media Training and Consulting Sun, 12 Feb 2012 16:01:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Is Your Company Ready for Social Media Marketing? http://kylelacy.com/the-best-roi-explanation-for-social-media-and-some-additions/comment-page-1/#comment-1879 Is Your Company Ready for Social Media Marketing? Mon, 16 Feb 2009 12:23:44 +0000 http://kylelacy.com/?p=369#comment-1879 [...] The Best ROI Explanation for Social Media and Some Additions (kylelacy.com) [...] [...] The Best ROI Explanation for Social Media and Some Additions (kylelacy.com) [...]

]]> By: Jason Falls http://kylelacy.com/the-best-roi-explanation-for-social-media-and-some-additions/comment-page-1/#comment-1025 Jason Falls Thu, 30 Oct 2008 13:22:44 +0000 http://kylelacy.com/?p=369#comment-1025 Thanks for the quotes, notes and points. Glad the discussion has blossomed beyond my blog to other places. Collectively, maybe we can come up with a new metric that make sense. Excellent comments and discussion here thus far. Thanks for the quotes, notes and points. Glad the discussion has blossomed beyond my blog to other places. Collectively, maybe we can come up with a new metric that make sense. Excellent comments and discussion here thus far.

]]> By: Amy Nowacoski http://kylelacy.com/the-best-roi-explanation-for-social-media-and-some-additions/comment-page-1/#comment-1021 Amy Nowacoski Wed, 29 Oct 2008 19:50:19 +0000 http://kylelacy.com/?p=369#comment-1021 ROI of any "new media" outlet is hard to define and measure. How do you know you have a successful blog? Are you measuring it by page views? Subscribers? The number of links of comments you get? The blogging program I run (www.indium.com/blogs) is the first of its kind in the industry. Our commenting action is very low, however we get reports from customers almost every day that the blogs have influenced a decision. So the return on the investment on the blogs could be a multimillion dollar contract which cannot be extrapolated from our low comment count. As we’ve shifted from a “packaged message” advertising and marketing culture to a “conversation” based model, we need to find a way to have our metrics keep up with this shift. ROI of any “new media” outlet is hard to define and measure. How do you know you have a successful blog? Are you measuring it by page views? Subscribers? The number of links of comments you get? The blogging program I run (www.indium.com/blogs) is the first of its kind in the industry. Our commenting action is very low, however we get reports from customers almost every day that the blogs have influenced a decision. So the return on the investment on the blogs could be a multimillion dollar contract which cannot be extrapolated from our low comment count. As we’ve shifted from a “packaged message” advertising and marketing culture to a “conversation” based model, we need to find a way to have our metrics keep up with this shift.

]]> By: Larry Kevin http://kylelacy.com/the-best-roi-explanation-for-social-media-and-some-additions/comment-page-1/#comment-1020 Larry Kevin Wed, 29 Oct 2008 12:53:58 +0000 http://kylelacy.com/?p=369#comment-1020 Hello Kyle, Good topic, man! I throw this around in my head all the time. If only I knew the ROI for spending my time in Social Media. Then maybe I wouldn't beat myself up for spending to much time???? I'm just like everyone else out their, I need a ROI for time spent. It's just hard to stay a BELIEVER when you don't know the pay off. Then your post got me to think of the relationships I have formed using Social Media. I found three member of my Dream Team for "The Action List" webinar series, on Facebook. I'm also scheduled for to be interviewed for 2 podcast by friends who found me on facebook. Plus, I'm working out a JV for an upcoming seminar with yet another friend found on facebook. I guess I'll have to celebrate the ROI in relationships now and have faith that, "Money Follows Action." Have an Action Packed Day! Larry Kevin The Actionator! Hello Kyle,

Good topic, man! I throw this around in my head all the time. If only I knew the ROI for spending my time in Social Media. Then maybe I wouldn’t beat myself up for spending to much time???? I’m just like everyone else out their, I need a ROI for time spent. It’s just hard to stay a BELIEVER when you don’t know the pay off.

Then your post got me to think of the relationships I have formed using Social Media. I found three member of my Dream Team for “The Action List” webinar series, on Facebook. I’m also scheduled for to be interviewed for 2 podcast by friends who found me on facebook. Plus, I’m working out a JV for an upcoming seminar with yet another friend found on facebook.

I guess I’ll have to celebrate the ROI in relationships now and have faith that, “Money Follows Action.”

Have an Action Packed Day!

Larry Kevin
The Actionator!

]]>