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]]> http://kylelacy.com/the-basics-of-human-desire-in-marketing/comment-page-1/#comment-35317 Stories are Life. Marketers are Failing. | Kyle Lacy, Social Media - Indianapolis Tue, 31 Aug 2010 12:04:41 +0000 http://kylelacy.com/?p=1665#comment-35317 [...] A story is something that creates a safe haven for an individual. You are building a message that should be involved in the story of your customer’s life. It should (and must be) the connection that brings in additional customer and evangelists for your brand. [...] [...] A story is something that creates a safe haven for an individual. You are building a message that should be involved in the story of your customer’s life. It should (and must be) the connection that brings in additional customer and evangelists for your brand. [...]

]]> http://kylelacy.com/the-basics-of-human-desire-in-marketing/comment-page-1/#comment-3519 Twitter Marketing Tips – What is Working for Me | Marketing Tips That Work … From My Kitchen Table Thu, 03 Dec 2009 03:53:11 +0000 http://kylelacy.com/?p=1665#comment-3519 [...] The Basics of Human Desire in Marketing (kylelacy.com) About The AuthorCarol Hansen, a Twitter specialist focusing on building and monetizing your network. You can connect with Carol on Twitter or Facebook and follow her latest projects, blog posts and cool tips on building and monetizing your Twitter following. [...] [...] The Basics of Human Desire in Marketing (kylelacy.com) About The AuthorCarol Hansen, a Twitter specialist focusing on building and monetizing your network. You can connect with Carol on Twitter or Facebook and follow her latest projects, blog posts and cool tips on building and monetizing your Twitter following. [...]

]]> http://kylelacy.com/the-basics-of-human-desire-in-marketing/comment-page-1/#comment-3515 LucyBeer Tue, 01 Dec 2009 16:20:41 +0000 http://kylelacy.com/?p=1665#comment-3515 Hey Kyle This is a thought-provoking post and I'm wondering if you can point to any examples of companies doing great social media campaigns along these lines? I can be a little jaded and so when I read stuff about creating thrills and the like in marketing, I tend to substitute the word 'hype' for 'thrill.' I know from reading your blog that you are big on treating people like humans first, buyers second - so I'm wondering what your thoughts are on how companies can balance the desire to create a 'thrill' with social media, and still be authentic - which is necessary for long term social media success. Hey Kyle
This is a thought-provoking post and I'm wondering if you can point to any examples of companies doing great social media campaigns along these lines? I can be a little jaded and so when I read stuff about creating thrills and the like in marketing, I tend to substitute the word 'hype' for 'thrill.' I know from reading your blog that you are big on treating people like humans first, buyers second – so I'm wondering what your thoughts are on how companies can balance the desire to create a 'thrill' with social media, and still be authentic – which is necessary for long term social media success.

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