Comments on: The 3 E’s of Social Media: Embrace Educate and Empower

By: My Top 20 Posts of 2009 | Kyle Lacy, Social Media - Indianapolis

My Top 20 Posts of 2009 | Kyle Lacy, Social Media - Indianapolis — Tue, 22 Dec 2009 15:37:32 +0000

[...] The Three E’s of Social Media: Embrace Educate and Empower [...]

By: Cindy Alvarez

Cindy Alvarez — Tue, 04 Aug 2009 05:55:12 +0000

I posted something similar on a guest post over on Search Engine People: http://www.searchenginepeople.com/blog/turn-downt...

Educate. Empower. Example. <- the 3 E's to turn companies from reactive to proactive in the social media world.

By: Kat Jaib

Kat Jaib — Thu, 16 Jul 2009 19:38:58 +0000

Kyle, this is good. But it needs that very big 4th E: ENGAGE.

Social Media is NOT about broadcasting. It's a two-way communication. Brands and individuals need to see this as a dialogue, not a monologue. This means responding to people on Twitter and Facebook. Inviting participation. Acknowledging and encouraging it. Answering questions on LinkedIn. It takes time and commitment. The prizes will go to those who dont complain about ROI, but look to building a presence, increasing loyalty, and focus on connecting first.

By: Ching Ya

Ching Ya — Thu, 16 Jul 2009 14:32:00 +0000

Fantastic post. The 3 E's are well defined and I'm enlightened. It's not hard to understand the meaning of social media, but the real challenge is how to make the theories into actions. Stumbled. Well done!

@wchingya
Social/Blogging Tracker

By: sagemcgreen

sagemcgreen — Thu, 16 Jul 2009 11:54:15 +0000

Thank you for this. When I asked myself those two questions, it gave me new perspective.

How are WE (as communication experts) transitioning into the new age?
Are we allowing for a paradigm shift?

It is a new age and my transition is a constant struggle. My old hold-out marketing ideas battle with my new creative media juices. It seems the more I try to grasps new concepts and educate others the more the concept is divided into opposing ideas. This journey is totally whacked.

I will take your advice and will "use the Internet to communicate both internally and externally," I suppose my growth is the best example for educating others.