Comments on: The 10 Commandments to Understanding Social Media http://kylelacy.com/the-10-commandments-to-understanding-social-media/ Sat, 31 Jul 2010 00:32:13 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: 4 of 10 Social Media Commandments: Quality to Preference | Kyle Lacy, Social Media - Indianapolis http://kylelacy.com/the-10-commandments-to-understanding-social-media/comment-page-1/#comment-1845 4 of 10 Social Media Commandments: Quality to Preference | Kyle Lacy, Social Media - Indianapolis Thu, 05 Feb 2009 11:30:52 +0000 http://kylelacy.com/?p=687#comment-1845 [...] are still working through the 10 Commandments to Social Media and social media marketing. The 10 Commandments are taken from Marc Gobe’s book, Emotional [...] [...] are still working through the 10 Commandments to Social Media and social media marketing. The 10 Commandments are taken from Marc Gobe’s book, Emotional [...]

]]> By: 3 of 10 Social Media Commandment: From Honesty to Trust | Kyle Lacy, Social Media - Indianapolis http://kylelacy.com/the-10-commandments-to-understanding-social-media/comment-page-1/#comment-1843 3 of 10 Social Media Commandment: From Honesty to Trust | Kyle Lacy, Social Media - Indianapolis Wed, 04 Feb 2009 11:53:33 +0000 http://kylelacy.com/?p=687#comment-1843 [...] morning everyone! Here is the third installment of the 10 Commandments to Social Media Marketing. We have been talking about listening to consumers and about transforming your product into an [...] [...] morning everyone! Here is the third installment of the 10 Commandments to Social Media Marketing. We have been talking about listening to consumers and about transforming your product into an [...]

]]> By: Heather Rast http://kylelacy.com/the-10-commandments-to-understanding-social-media/comment-page-1/#comment-1839 Heather Rast Tue, 03 Feb 2009 02:42:18 +0000 http://kylelacy.com/?p=687#comment-1839 Hi, Kyle. I also read the book (have it on my shelf here with some other good neighbors) and am similarly a firm believer in the power of emotions for building strong ties with consumers...in my experience, the opposite effect is possible, too. A brand can make misstep(s) through user experience failures, inferior product, lack of incorporating feedback, etc. and just as easily ensure themselves one less lifelong customer. I guess the opposite of affinity...this happened to me with the national financial institution Wells Fargo: http://insightsandingenuity.com/2009/01/28/ignore-your-customers-other-companies-are-happy-to-help-them/ Hi, Kyle. I also read the book (have it on my shelf here with some other good neighbors) and am similarly a firm believer in the power of emotions for building strong ties with consumers…in my experience, the opposite effect is possible, too. A brand can make misstep(s) through user experience failures, inferior product, lack of incorporating feedback, etc. and just as easily ensure themselves one less lifelong customer. I guess the opposite of affinity…this happened to me with the national financial institution Wells Fargo: http://insightsandingenuity.com/2009/01/28/ignore-your-customers-other-companies-are-happy-to-help-them/

]]> By: From Product to Experience: 10 Commandments of Social Media | Kyle Lacy, Social Media - Indianapolis http://kylelacy.com/the-10-commandments-to-understanding-social-media/comment-page-1/#comment-1838 From Product to Experience: 10 Commandments of Social Media | Kyle Lacy, Social Media - Indianapolis Mon, 02 Feb 2009 11:34:52 +0000 http://kylelacy.com/?p=687#comment-1838 [...] don’t know about you but I am ready for the second installment of the 10 Commandements of Social Media series. Commandment number two of social media marketing is From Product to Experience. Disclaimer: [...] [...] don’t know about you but I am ready for the second installment of the 10 Commandements of Social Media series. Commandment number two of social media marketing is From Product to Experience. Disclaimer: [...]

]]> By: 1 of 10 Commandments to Social Media: Consumers to People | Kyle Lacy, Social Media - Indianapolis http://kylelacy.com/the-10-commandments-to-understanding-social-media/comment-page-1/#comment-1831 1 of 10 Commandments to Social Media: Consumers to People | Kyle Lacy, Social Media - Indianapolis Sat, 31 Jan 2009 19:25:45 +0000 http://kylelacy.com/?p=687#comment-1831 [...] days ago I wrote a post about the 10 Commandments to Social Media based on the The Ten Commandments of Branding in the book Emotional Branding by Marc Gobe. The [...] [...] days ago I wrote a post about the 10 Commandments to Social Media based on the The Ten Commandments of Branding in the book Emotional Branding by Marc Gobe. The [...]

]]> By: Maria Lavis http://kylelacy.com/the-10-commandments-to-understanding-social-media/comment-page-1/#comment-1823 Maria Lavis Thu, 29 Jan 2009 18:43:28 +0000 http://kylelacy.com/?p=687#comment-1823 This is a great article Kyle. If marketers can really get that these are new paradigms to employ, and not just terms to use as double speak, then this may be the cusp of a revolution. This is a great article Kyle.

If marketers can really get that these are new paradigms to employ, and not just terms to use as double speak, then this may be the cusp of a revolution.

]]> By: Ed Fry http://kylelacy.com/the-10-commandments-to-understanding-social-media/comment-page-1/#comment-1821 Ed Fry Thu, 29 Jan 2009 16:19:52 +0000 http://kylelacy.com/?p=687#comment-1821 Kyle, This is important stuff that I believe tips the scales between modernity and postmodernity in not only the 21st century workplace/marketplance, but in relationship between generations and cultural ideals. I look forward to exploring this more with you. Kyle,

This is important stuff that I believe tips the scales between modernity and postmodernity in not only the 21st century workplace/marketplance, but in relationship between generations and cultural ideals. I look forward to exploring this more with you.

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