Starting a Mobile Marketing Campaign? Read this First.

Posted By on Jan 31, 2013 | 1 comment


Nearly every outlet of a marketing program converges on a mobile device. Think about it. From Facebook and Twitter to email and apps, many of your consumer/brand interactions happen via mobile. Mobile marketing strategy is likely on your list of things to improve this year or you wouldn’t be reading this. But don’t worry – we have answers and best practices to share for all your mobile quandaries.

4 Stages of a Smart Mobile Strategy from ExactTarget