Comments on: Social Media of 2009: Cash Is King Not Content

By: Access, Sharing & Engaging Your Inner Social Leader: mtnsocial09 | govern point

Sun, 22 Mar 2009 12:38:37 +0000

[...] Social Media of 2009: Cash Is King Not Content (kylelacy.com) [...]

By: Defining the new for 2009 | AccMan

Defining the new for 2009 | AccMan — Sun, 28 Dec 2008 17:56:14 +0000

[...] Social Media of 2009: Cash Is King Not Content [...]

By: Kyle Lacy

Kyle Lacy — Mon, 15 Dec 2008 23:10:08 +0000

@Arik that is absolutely my point. I will be interested to see if the capital can be raised to sustain the growth of free services. They have a lot on their hands to deal with.

By: Dave Anderson

Dave Anderson — Mon, 15 Dec 2008 18:01:25 +0000

Replace the term ‘social media’ with ‘fax machine’ or ‘email’ and ask the same question. Social media has a terrific return as a tool that can create community or drive attention to an idea, product, or service. For companies that have figured that out, it will continue to be very important and worth the investment of time and money.

For those who are using their fax machine to send emails (you make the analogy connection) social media may be a stretch. Ultimately, thinning the herd may be a long term benefit as it will allow those who find value in the tool to continue its development without hordes of ‘me too’ players complicating the landscape.

My attitude for 2009 is ‘let’s get back to work’. I think those that quit hand wringing and get back to being creative with their talents will do fine.

By: ScottyHendo

ScottyHendo — Mon, 15 Dec 2008 17:40:08 +0000

I’ve been to a lot of stores that had great foot traffic, but suffered because they didn’t sell enough.

Cash is always king. And it will come to those who produce contextual content that helps solve real world needs.

@scottyhendo

By: Arik Flanders

Arik Flanders — Mon, 15 Dec 2008 14:07:50 +0000

Interesting article Kyle. I seem to have mixed feelings about this discussion. Although the advertising revenue predictions for social media in 2009 are expected to have substantial increases, I’m sure they’re still not even close to what many of the sites predicted in their business plans. For example (and specifically with the downed economy) facebook and other social network investors seem to be getting a little impatient. With there expenses increasing in both server space, customer services and new site development it seems they just may begin to run into some problems.

So even though we all know the interactive social world will continue to experience growth, the question is will there be enough capital to sustain it?

What are your thoughts?

-Arik-